Like Kate Moss and Alexa Chung, Chloë Sevigny is one of those enduring style icons who don’t seem to change but always stay in style and remain in high demand for ad campaigns.
Jimmy Choo
Just a day after it was revealed that Moss is fronting Isabel Marant’s latest campaign, Sevigny has been unveiled as the SS25 face of Jimmy Choo, fronting the marketing for its shoes, bags and eyewear this season.
The campaign features the brand’s new collection, Hyper Glamour.
Conceived by Paris-based Ezra Petronio and Lana Petrusevych, of Petronio Associates, it “evokes the energy, polish and playful attitude of the early 2000s; as embodied by Chloë Sevigny — an icon and arbiter of taste, then and now”.
It comprises a series of visuals and films with minimal sets, that play with colour themes in the collection, “ensuring an acute focus on Chloë” and hero shoe, bag and eyewear styles.
The Oscar-nominated actor is known for her roles in films such as Kids and Boys Don’t Cry, as well as her TV performances in Big Love and Monsters.
We’re told thatSevigny “brings her unique charisma and creative energy to the campaign. Her confident presence and nonchalant attitude draw the viewer into her world mirroring her effortless and innate style. The campaign’s clean aesthetic and cropped focus frames Chloë as she questions traditional notions of glamour and ultimately redefines them according to her own rules”.
The brand’s creative director Sandra Choi said that Sevigny “embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in”.
