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China’s Dec exports likely gained momentum ahead of tariff uncertainty

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Reuters

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January 10, 2025

China’s exports probably expanded at a faster pace in December, suggesting producers raced to move inventory to major markets ahead of U.S. President-elect Donald Trump‘s return to the White House this month and fresh trade risks.

Reuters

Outbound shipments were expected to have risen 7.3% from a year earlier in value terms, the median forecast of 17 economists in a Reuters poll showed, up from a 6.7% expansion in November.

Imports in December likely shrank 1.5%, narrowing from a 3.9% drop the previous month, pointing to factory managers rushing to secure tech products in anticipation of tighter semiconductor export controls from the United States.

The data, due on Monday, pointed to sustained strength in China’s exports, even as the broader economy grapples with challenges like a protracted property market crisis and deflationary pressures.

Still, different views persist among China watchers. JP Morgan predicted a 7.9% increase in exports, while Standard Chartered expected a slower 5.4% growth.

Most economists surveyed by Reuters agreed that imports remained in contraction for a third straight month, though Standard Chartered forecast a modest 1.5% growth.

South Korea, a leading indicator of China’s imports, reported an 8.6% increase in shipments to China in December.

Exports could remain resilient at the beginning of 2025 as exporters continue front-loading, Barclays Research said. Yet, uncertainties loom over Trump’s tariff threats, which could trigger a trade war between the U.S. and China.

Trump, who has proposed 60% tariffs on Chinese imports, recently denied a media report that his team was exploring a scaling back of tariff plans to cover only critical imports due to concerns about inflation.

Meanwhile, trade tensions with the European Union have remained heightened, where EU tariffs of up to 45.3% on Chinese electric vehicles have strained relations.

Beijing responded by targeting European goods such as brandy with anti-dumping investigations amid negotiations to reverse or scale back the tariffs.

Economists have continued to call on China to rebalance the economy by shifting reliance on investment and exports towards consumption to avoid a prolonged period of low growth.

China’s President Xi Jinping has promised “more proactive” policies to spur growth in 2025, while policymakers recently pledged to “vigorously” boost consumption and expand domestic demand.

Reuters reported that the government expects to maintain an economic growth target of around 5% this year.
China’s December trade surplus is forecast at $99.8 billion, up from $97.4 billion in November.

© Thomson Reuters 2025 All rights reserved.



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Fashion

Bubu Ogisi’s Iamisigo is winner of Zalando Visionary Award 2025

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January 31, 2025

Zalando has announced Iamisigo, a Nigerian-founded brand, as winner of its Visionary Award 2025 “for its boundary-pushing exploration of artisanal craftsmanship and pioneering textile innovation”.

As well as the €50,000 prize, the label will present its collection on the runway at Copenhagen Fashion Week SS26 in August “with Zalando’s continued support through financial assistance for the show production, facilitating mentorship opportunities and tailored industry connections”.

The company said the award reflects its “commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry”.

The brand blends heritage textiles with traditional craft techniques drawn from across Africa. It was founded by Bubu Ogisi and offers “contemporary designs with a bold, fresh perspective”.

At an exhibition at Copenhagen Fashion Week AW25 this week, the award finalists introduced their brands, presented their visions and ethos through a showcase of their hero pieces and a panel talk, hosted by Zalando. 

We’re told the jury chose Iamisigo “for its dedication to blending ethical sourcing with a commitment to empowering local communities. The brand’s distinct voice, visionary and magical aesthetic challenge conventions, offering a new perspective on what it means to drive positive change in fashion; transcending gender norms, designing for spirits and energies”.

The jury also said that Bubu Ogisi “embodies the essence of a visionary in many ways, and that she is a rare creative talent working in this space today, with a brand whose output is both beautiful and miraculous”.

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Hoka-parent Deckers Outdoor’s forecast disappoints despite solid holiday quarter

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Reuters

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January 31, 2025

Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.

Ugg

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

© Thomson Reuters 2025 All rights reserved.



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Amazon ramps up ad spending on Elon Musk’s X, WSJ reports

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Reuters

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January 31, 2025

Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Reuters

The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.

Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.

© Thomson Reuters 2025 All rights reserved.



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