The Deichmann group generated a gross revenue of approximately €8.7 billion in fiscal 2024, a slight increase over the €8.5 billion generated in fiscal 2023. Net of exchange rate effects, the footwear retailer’s revenue in 2024 grew by 2.3%. Deichmann, based in Essen, Germany, has once again sold more than 180 million pairs of shoes in its stores and e-shops worldwide.

Deichmann is present in over 30 countries, and in 2024 it generated approximately 68% of its revenue outside Germany. As of December 31, 2024, the Deichmann SE company operated nearly 4,700 stores, more or less the same as in the previous year, as well as about 40 e-shops.

Despite a tough market environment, the group’s gross revenue in Germany was €2.7 billion (while net revenue was €2.3 billion), the same as the previous year. In 2024, Deichmann’s total adjusted retail area increased by 1.5% in Germany – calculated with reference to the same number of stores as the previous year.

In Germany, the group sold approximately 67 million pairs of shoes in stores and online. Again, customers showed a willingness to shift their preferences towards more expensive products. As of the end of 2024, Deichmann had approximately 16,500 employees in Germany, where it operated some 1,300 stores.

In 2024, the group completed a restructuring operation that had started in 2023, culminating with the closure of the MyShoes chain. Following a cost-benefit analysis, and aiming to boost the group’s brand image, the MyShoes concept was in fact withdrawn from the market in Germany and Austria. All its stores and the e-shop closed down in November 2024.

Deichmann-owned sneakers and streetwear retailer Snipes recorded a 5% revenue increase in Europe in 2024. The Cologne-based retailer contributed more than €1.8 billion to the Deichmann group’s revenue last year. Dennis Schröder was appointed CEO of Snipes in January 2024.

Snipes currently operates some 800 stores in Europe and the USA, including around 350 in the USA and 150 in Germany. The chain also has stores in Italy, Spain, the Netherlands, Belgium, Austria, Poland, France, Portugal, Switzerland and Croatia.

In 2025, the Deichmann group is planning to invest the record amount of approximately €420 million to continue modernising its store fleet, especially in IT and logistics, and will also build a state-of-the-art corporate campus at its long-standing headquarters in Essen.

“Last year, we celebrated the 100th anniversary of our group, a business that has been successfully expanding for more than a century. Despite the tough juncture, this makes us optimistic for the future,” said Heinrich Deichmann, chairman of the board of Deichmann SE, commenting the results of fiscal 2024.

“We will be able to continue to grow in future without resorting to external investors, therefore remaining an independent business,” added Deichmann. He went on to say that “the last few years have once again shown that our approach of aiming for targeted and gradual growth as a family business is still relevant, and that we are on the right track.”

In 2024, the group reached its key objectives, according to Deichmann: “We were able to successfully grow our brand portfolio, for example acquiring the rights to Esprit footwear for Europe and the USA. Other attractive brands, such as Kappa, Bugatti, S.Oliver, Rieker, Crocs and Buffalo, were added to our diverse range.”