Chanel has tapped pop singer Angèle to front the launch of the latest version of its Chance perfume, Chance Eau Splendide. It’s a choice that wasn’t random, since Belgian artist Angèle, 29, has been a brand ambassador for beauty and fashion for the Parisian luxury house since 2020. Angèle has already been the face of other Chanel campaigns, and regularly wears Chanel looks and make-up, as she did for example during her Nonante Cinq tour in 2022.
Angèle is the face of Chanel’s Chance Eau Splendide perfume – Chanel
“Angèle’s career is amazingly vibrant. A pop phenomenon and a major name in the francophone music scene, she has seized her chance at every step of her career and transformed the challenges she met into glorious artistic feats,” Chanel said in a press release.
In the soon-to-be-released campaign directed by Jean-Pierre Jeunet, set in a funfair, Angèle sings A Little More, a track she composed especially for the Chance launch.
Chanel first introduced the Chance perfume in 2003. It was created by Jacques Polge, the label’s perfume designer between 1978 and 2014. Three further versions of the fragrance have been launched: Chance Eau Fraîche, Chance Eau Tendre and Chance Eau Vive. And now Chance Eau Splendide, a fruity floral scent created by Olivier Polge, Chanel’s perfume designer and Jacques’s son.
