The next edition of Who’s Next will take place from January 17 to 19, 2026 in Paris, in a format reinvented by WSN. Hall 7 at Porte de Versailles now hosts Room 0126, a new concept bringing together five trade shows: Who’s Next, Bijorhca, Shoppe Object Paris, Salon International de la Lingerie, and Interfilière Paris.
Who’s Next January 2026 floor plan – DR
For Who’s Next, this winter edition aims to meet the immediate needs of multi-brand retailers by organising a clearer separation between ready-to-wear and accessories. “For over 30 years, WSN has been committed to supporting independent retailers. Once again, we are offering them far more than a trade show: a place for exchange, learning, inspiration, and the creation of a business model that fully suits them,” explains Frédéric Maus, CEO of WSN. Who’s Next sits at the heart of the group’s approach; over the past ten years, WSN has gone from organising two events a year to 12.
The organisers explain that the new allocation of space responds to the way retailers now build their assortments around complete silhouettes combining statement pieces with high-volume products. Several players are consolidating their presence, including DK Company with Ichi and B Young, La Fée Maraboutée and Shaft, which is expanding its premium denim offer. Save The Duck is using the show to introduce its womenswear line, while new entrants from retail, such as I Am Active Studios, illustrate the growing shift of consumer-facing concepts towards wholesale. In the Brut Icon space, Outré presents a wardrobe designed for clients seeking distinctive brand universes, confirming the market’s appetite for more assertive identities.
A multi-level show
To accompany these developments, the show’s layout at Porte de Versailles has been reimagined around a Hall 7 transformed into an imaginary hotel, structured by thematic floors. The visitor journey begins with a lobby, then continues into suites devoted to materials, jewellery, design, and accessories, before culminating in a rooftoparea dedicated to fashion and beauty. This scenography clearly delineates the different worlds and makes it easier for buyers to navigate the expanded offering.
The Impact and Neonyt Paris hub affirms its role as a platform dedicated to responsible initiatives. For three days, committed designers, researchers, associations, upcycling experts, and materials-innovation studios present their work in a space structured as a professional hub. Fashion Green Hub showcases its support tools, while the podcast La Seconde Vintage records discussions on second-hand. Biofluff and the Quatre Pattes association address issues linked to textile innovation and the impact on animals. Studio Griffé demonstrates how leveraging archives can be integrated into product strategy, and the HURIYA association organises an upcycling workshop enabling pieces to be transformed on site.
Bijorhca, owned by the BOCI federation and operated by WSN, dedicates this edition to a theme centred on love, which shapes the entire scenography and editorial line. Independent designers, manufacturers, established houses, and stone suppliers present their collections, offering a seasonal overview of jewellery.
Shoppe Object Paris confirms the evolution of fashion retail towards a broader lifestyle proposition. The newcomer brings together an international selection spanning decoration, ceramics, stationery, lifestyle, textiles, and fragrances, meeting the needs of concept stores that now curate their universes beyond apparel.
This year, Salon International de la Lingerie and Interfilière Paris strengthen their connection. Interfilière remains the focal point for materials, bringing together lace, embroidery, technical jerseys, innovative fibres, and textile solutions. The expanded “Sourcing & Solutions” pathway supports brands across categories- ready-to-wear, lingerie, accessories- in structuring their product projects. This continuity between upstream and downstream offers a complete view of the value chain, from raw material to finished product.
WSN is also showcasing its WSN Academy. In a space designed as a bar-library, the WSN Academy offers a programme of 30-minute masterclasses and individual meetings. Speakers come from across the ecosystem: experts from the French Women’s Ready-to-Wear Federation, Fashion Ecosystem specialists, retail consultants, data analysts, fashion lawyers, experts in marketplaces, branding, and AI applied to commerce and creation. This support addresses the needs of retailers who are simultaneously dealing with purchasing, merchandising, digital communication, financial management, and new regulations.
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From 2026, Umbro’s France business will be managed by the Drôme-based group Textiss. The company, led by Sylvain Caire and specialising in men’s underwear, notably develops its Freegun brand, as well as licensed products for Pierre Cardin and Von Dutch. Textiss is taking over Umbro’s footwear and textile licence in France, which had been held by the Royer Group for 10 years.
Textiss takes over Umbro’s footwear and textile licence for the French market – Umbro
“As owner of the Umbro brand, the Iconix Group has decided to entrust the Textiss Group with the textile and footwear licence in France from 2026, a natural evolution that continues the historic relationship between Iconix, Royer, and Textiss,” the group explained in a press release on December 19, adding that Textiss has been Umbro’s underwear and socks licensee in France for a decade.
“In agreement with the Royer Group, the licence will be subject to an organised and carefully managed transition,” said the group. “From January 2026, Textiss will manage orders for the second half of 2026, ensuring a smooth operational handover for all customers and partners.”
The American Iconix Group, a specialist in the licensed brand development model, was seeking a solution for the licence covering the key products of the British sporting goods brand it acquired from Nike in 2012. The Royer Group held the licence after taking it over in 2016.
With the French specialist in the development of footwear and sportswear brands facing difficulties, Iconix ultimately opted for the Châteauneuf-du-Rhône-based group to take on the brand’s key categories. Umbro currently outfits the Le Havre football club, HAC.
Neither the value of the deal nor details of the organisation concerning the teams that have worked or will work on the licence have been disclosed.
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Under Armour Inc. has laid off two employees who worked on Stephen Curry’s shoe and apparel brand and moved others to new jobs as the athletic company winds down its partnership with the basketball star.
Stephen Curry collaborated with Under Armour on branded goods – Curry
The company is disbanding the team that worked on the brand despite plans to sell new Curry merchandise through October, according to a person familiar with the matter who wasn’t authorised to speak publicly.
A spokeswoman for Under Armour said the company doesn’t comment on personnel-related decisions. Representatives for Curry didn’t immediately respond to messages seeking comment.
Last month Under Armour and Curry announced their surprise separation, ending a yearslong relationship that had helped boost sales and draw attention to the brand. Under Armour still plans to release the Curry 13 sneaker in February and says additional colorways and apparel collections will be available through October.
The end of the tie-up adds to growing pressure at Under Armour, whose shares have fallen 45% this year. The company has been trying to stem two years of sales declines by increasing marketing and prioritising core products.
The split came after Curry and his advisers became frustrated with what they considered to be a lack of investment in the brand and sales of the division hadn’t met their expectations or the company’s, Bloomberg News has previously reported.
Under Armour has said it will incur an additional $95 million in restructuring costs in part tied to the separation.
Sandro announces two new openings in Latin America, with the launch of a boutique in Los Cabos, Mexico, and its first store in Santiago, Chile. These openings form part of the Paris-based brand’s international growth strategy, strengthening its presence in high-potential markets through partnerships with local players.
Sandro boutique in Santiago, Chile – DR
Founded in 1984 in Paris by Evelyne Chetrite, Sandro has established itself as a premium ready-to-wear brand with a contemporary positioning. The brand is now owned by the SMCP Group, alongside Maje, Claudie Pierlot, and Fursac. SMCP is majority controlled by the Chinese group Shandong Ruyi and has an international presence structured around a network of directly operated stores and franchise partners.
The first opening is in Mexico, with a new boutique at Ánima Village in Los Cabos. This new commercial and cultural district is developing into one of the country’s leading luxury hubs, bringing together more than 80 international brands, dining destinations and galleries, with architecture that blends into the natural landscape. Opened in early December, the Sandro boutique spans 159 square metres and offers the full womenswear and menswear collections. The interior follows the brand concept, defined by contemporary lines, high-quality materials, and a pared-back ambience. Developed in partnership with Retail Fashion Group, this opening brings the number of Sandro points of sale in Mexico to 21.
The second opening marks Sandro’s entry into the Chilean market. The brand is unveiling its first boutique in Santiago, within the Parque Arauco shopping centre, in its dedicated luxury district, considered one of the most prestigious in the Chilean capital. Covering 142 square metres, the boutique also offers the womenswear and menswear collections and reflects the house’s elegant, modern world. This opening, delivered in partnership with Leuru Group, represents a key milestone in Sandro’s regional development.
With these two new locations, Sandro continues its expansion in Latin America, strengthening its proximity to local and international clientele. This momentum follows the opening, in October 2025, of the brand’s first boutique in Argentina, in Buenos Aires. Globally, Sandro relies on a network of more than 750 points of sale across the key markets of Europe, North America, Asia, and the Middle East, and plans further openings in Latin America, notably in Paraguay and Uruguay. In France, the brand has 143 points of sale, including 64 corners.
This development strategy aligns with the SMCP Group’s overall performance, which in 2024 recorded revenue of €1.21 billion, around half of which was generated by Sandro.
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