The next edition of Who’s Next will take place from January 17 to 19, 2026 in Paris, in a format reinvented by WSN. Hall 7 at Porte de Versailles now hosts Room 0126, a new concept bringing together five trade shows: Who’s Next, Bijorhca, Shoppe Object Paris, Salon International de la Lingerie, and Interfilière Paris.
Who’s Next January 2026 floor plan – DR
For Who’s Next, this winter edition aims to meet the immediate needs of multi-brand retailers by organising a clearer separation between ready-to-wear and accessories. “For over 30 years, WSN has been committed to supporting independent retailers. Once again, we are offering them far more than a trade show: a place for exchange, learning, inspiration, and the creation of a business model that fully suits them,” explains Frédéric Maus, CEO of WSN. Who’s Next sits at the heart of the group’s approach; over the past ten years, WSN has gone from organising two events a year to 12.
The organisers explain that the new allocation of space responds to the way retailers now build their assortments around complete silhouettes combining statement pieces with high-volume products. Several players are consolidating their presence, including DK Company with Ichi and B Young, La Fée Maraboutée and Shaft, which is expanding its premium denim offer. Save The Duck is using the show to introduce its womenswear line, while new entrants from retail, such as I Am Active Studios, illustrate the growing shift of consumer-facing concepts towards wholesale. In the Brut Icon space, Outré presents a wardrobe designed for clients seeking distinctive brand universes, confirming the market’s appetite for more assertive identities.
A multi-level show
To accompany these developments, the show’s layout at Porte de Versailles has been reimagined around a Hall 7 transformed into an imaginary hotel, structured by thematic floors. The visitor journey begins with a lobby, then continues into suites devoted to materials, jewellery, design, and accessories, before culminating in a rooftoparea dedicated to fashion and beauty. This scenography clearly delineates the different worlds and makes it easier for buyers to navigate the expanded offering.
The Impact and Neonyt Paris hub affirms its role as a platform dedicated to responsible initiatives. For three days, committed designers, researchers, associations, upcycling experts, and materials-innovation studios present their work in a space structured as a professional hub. Fashion Green Hub showcases its support tools, while the podcast La Seconde Vintage records discussions on second-hand. Biofluff and the Quatre Pattes association address issues linked to textile innovation and the impact on animals. Studio Griffé demonstrates how leveraging archives can be integrated into product strategy, and the HURIYA association organises an upcycling workshop enabling pieces to be transformed on site.
Bijorhca, owned by the BOCI federation and operated by WSN, dedicates this edition to a theme centred on love, which shapes the entire scenography and editorial line. Independent designers, manufacturers, established houses, and stone suppliers present their collections, offering a seasonal overview of jewellery.
Shoppe Object Paris confirms the evolution of fashion retail towards a broader lifestyle proposition. The newcomer brings together an international selection spanning decoration, ceramics, stationery, lifestyle, textiles, and fragrances, meeting the needs of concept stores that now curate their universes beyond apparel.
This year, Salon International de la Lingerie and Interfilière Paris strengthen their connection. Interfilière remains the focal point for materials, bringing together lace, embroidery, technical jerseys, innovative fibres, and textile solutions. The expanded “Sourcing & Solutions” pathway supports brands across categories- ready-to-wear, lingerie, accessories- in structuring their product projects. This continuity between upstream and downstream offers a complete view of the value chain, from raw material to finished product.
WSN is also showcasing its WSN Academy. In a space designed as a bar-library, the WSN Academy offers a programme of 30-minute masterclasses and individual meetings. Speakers come from across the ecosystem: experts from the French Women’s Ready-to-Wear Federation, Fashion Ecosystem specialists, retail consultants, data analysts, fashion lawyers, experts in marketplaces, branding, and AI applied to commerce and creation. This support addresses the needs of retailers who are simultaneously dealing with purchasing, merchandising, digital communication, financial management, and new regulations.
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