Castore’s pursuit of strategic sportswear tie-ups with big-name businesses continues with the performance brand announcing a “milestone partnership” with Majesticks GC, one of the main teams in the LIV Golf League, “marking a significant expansion of Castore’s presence in the elite golf sector”.
Under the terms of the multi-year partnership, Castore will become the ‘Official Worldwide Apparel Partner’ of Majesticks GC producing official teamwear, training wear, course wear, athletic wear, mono-branded items, and golf accessories as part of the deal.
Of course, producing official apparel for its players is core, and sees collections going live for sale Tuesday (28 January).
Important too, products will also be available for sale in tournament stores at every venue across the season as well as on shop.livgolf.com/majesticks by the end of March.
Castore co-founder and co-CEO Tom Beahon said: “We see a fantastic opportunity here in LIV Golf, and we are confident it will only grow from strength to strength. Majesticks GC’s brand ethos, ‘Better Together,’ aligns seamlessly with our core belief, ‘Better Never Stops,’ and together we will work with players to craft the very best in golf apparel, balancing style and performance.
“Collaboration and relentless improvement are at the heart of both of our missions which is why we’ll continue to work the team at Majesticks GC to hone our mainline products based on their insights. Our aim is to reflect this feedback for future seasons and for our customers.”
