Fashion
Burberry marks Chinese New Year with Year of the Horse collection and campaign
Published
January 7, 2026
As the Chinese New Year celebrations canter into view (17 February-3 March), and seeing as Asia continues to be one of its most important markets, Burberry is again making it a big feature with its first collection of 2026.
Burberry honours the Year of the Horse with a capsule collection and campaign starring actors and brand ambassadors Chen Kun, Tang Wei, Wu Lei and Zhang Jingyi.
Presented through an “intimate lens”, its a campaign that celebrates “togetherness”.
Directed by AJ Duan and shot by Anton Gottlob on the streets of Shanghai, the hero film “captures the poetry of movement in the city’s rush hour – a dance of anticipation as the four characters race towards a reunion”.
And “amid the hum of the streets, fleeting moments of humour, warmth and surprise are revealed like hidden treasures”, we’re told.
At the heart of the capsule collection – also titled ‘Burberry Year of the Horse (新禧贺岁) Collection’, the Burberry signature motif, the riding Knight, is “playfully reinterpreted as a watercolour and ink sketch, brought to life through intricate techniques such as vibrant metallic embroidery, cross-stitch and appliquéd badges”.
The collection is grounded in red, a symbol of luck and prosperity in Chinese culture, with scarves and daywear in an exclusive new red Burberry Check.
Outerwear pieces include the Berryhill car coat and Floriston quilted jacket in iridescent nylon, while the gifting offer is expanded through soft accessories, bags and small leather goods detailed with the seasonal Knight.
The collection is to be accompanied by Burberry partnering with British hand-painted wallpaper brand de Gournay on window designs throughout stores in China and Asia Pacific.
The collaboration also celebrates the craft and texture of Xuan paper – the traditional Chinese paper used for calligraphy and painting.
“Both surface and subject, the paper becomes a canvas for painterly expression and a reflection of artistry and heritage, by Chinese artist Liao Wenjun,” Burberry added.
Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 8, 2026
The Italian jewellery and watchmaking group, Morellato Group, has announced the acquisition of Fossil Group’s distribution operations in Italy, whose portfolio includes the Fossil, Emporio Armani, Armani Exchange, Michael Kors, and Diesel brands.
The priority will be the traditional retail channel and, as part of the new arrangement, a dedicated and exclusive sales network will be established, with the aim of ensuring retailers receive a high level of service and targeted commercial support.
“We believe in the sector; we believe in the specialist retailer- the historic fulcrum of the Italian market- at the centre of our strategy for the wealth of know-how it represents and the irreplaceable role
it plays in enhancing brands and in the relationship with the consumer,” said Massimo Carraro, chairman of Morellato Group, emphasising the strategic value of the acquisition.
This transaction represents a significant step in Morellato Group’s growth journey. Today, it is Italy’s leading jewellery and watchmaking group and a global leader in watch straps. With a directly operated retail network of 660 stores, six e-commerce sites and a network of more than 7,000 wholesale partners, the company owns 14 brands- Morellato, Sector No Limits, Philip Watch, Lucien Rochat, Oui&Me, La Petite Story, Chronostar, and FAVS- alongside the retail banners Bluespirit, Christ, Brinckmann & Lange, Cleor, D’Amante, and Noélie. It also holds licences for seven brands: Karl Lagerfeld, Maserati, Chiara Ferragni, Trussardi, Esprit, Jette, and Guido Maria Kretschmer. Since 2023, Morellato Group has been certified by the Responsible Jewellery Council (RJC), the organisation that defines and monitors sustainability criteria for jewellery worldwide, in line with the strictest environmental standards.
Morellato expects to close its 2025 financial year (ending on February 28, 2026) with turnover of approximately €750 million and EBITDA above 20%, up from €723 million in 2024. International markets account for around 70% of the Group’s revenues, with Italy, Germany and France among the leading markets, and excellent results in the Middle East as well.
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Copyright © 2026 FashionNetwork.com All rights reserved.
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