Burberry marks Chinese New Year with Year of the Horse collection and campaign

As the Chinese New Year celebrations canter into view (17 February-3 March), and seeing as Asia continues to be one of its most important markets, Burberry is again making it a big feature with its first collection of 2026.

Burberry honours the Year of the Horse with a capsule collection and campaign starring actors and brand ambassadors Chen Kun, Tang Wei, Wu Lei and Zhang Jingyi.

Presented through an “intimate lens”, its a campaign that celebrates “togetherness”.

Directed by AJ Duan and shot by Anton Gottlob on the streets of Shanghai, the hero film “captures the poetry of movement in the city’s rush hour – a dance of anticipation as the four characters race towards a reunion”.

And “amid the hum of the streets, fleeting moments of humour, warmth and surprise are revealed like hidden treasures”, we’re told.

At the heart of the capsule collection – also titled ‘Burberry Year of the Horse (新禧贺岁) Collection’, the Burberry signature motif, the riding Knight, is “playfully reinterpreted as a watercolour and ink sketch, brought to life through intricate techniques such as vibrant metallic embroidery, cross-stitch and appliquéd badges”.

The collection is grounded in red, a symbol of luck and prosperity in Chinese culture, with scarves and daywear in an exclusive new red Burberry Check.

Outerwear pieces include the Berryhill car coat and Floriston quilted jacket in iridescent nylon, while the gifting offer is expanded through soft accessories, bags and small leather goods detailed with the seasonal Knight.

The collection is to be accompanied by Burberry partnering with British hand-painted wallpaper brand de Gournay on window designs throughout stores in China and Asia Pacific.

The collaboration also celebrates the craft and texture of Xuan paper – the traditional Chinese paper used for calligraphy and painting. 

“Both surface and subject, the paper becomes a canvas for painterly expression and a reflection of artistry and heritage, by Chinese artist Liao Wenjun,” Burberry added.