In fiscal 2024, French cosmetics group Bogart, owner among others of beauty retailer April and perfume brand Carven, recorded revenue of €288.4 million, down by 1.6% compared to the previous year. The group has indicated that, thanks to robust Q4 growth, driven by the strong momentum of its fragrances and cosmetics business, which posted a 16.8% revenue rise, it virtually made up for the ground lost in the first half of the year.
Visual of April’s home fragrance collection – DR
In 2024, Bogart’s Fragrances and Cosmetics division, which includes the Carven and Jacques Bogart brands, recorded sales of €56.9 million, on par with the previous year. The division also incorporated the first full-year result for the group’s Rose et Marius brand, which was acquired in January 2024 and generated a revenue of €1.2 million.
The revenue of the Beauty Retail division, which includes selective perfumery chain April, was €231.5 million, equivalent to a 1.9% decline compared to 2023.
“The strong performance recorded by our stores in Germany, Israel and Slovakia almost entirely offset the downturn in France, and Belgium’s less than positive results. The latter two countries are still exposed to a less buoyant economic climate,” said Bogart.
In 2025, the group intends to continue shifting the product range in its own stores towards a more upmarket positioning. This year, the group is celebrating the 50th anniversary of the Jacques Bogart brand, and will also launch Aholic, its first line of high-end perfumes, and a new brand of haircare products.
Bogart is always on the look-out for external growth opportunities consistent with its European store fleet.
