Bloomingdale’s opens Flamingo Estate pop-up

Bloomingdale’s is bringing California’s Flamingo Estate to its 59th Street flagship store with a pop-up market.

The pop-up experience, running through mid-March, offers a curated selection of garden-grown signature goods that capture the essence of Flamingo Estate founder Richard Christiansen’s home and garden. Customers can also shop the collection online.

Flamingo Estate, a celebrated home and garden in Los Angeles, doubles as a collaborative collective of over 120 farmers and growers committed to regenerative practices. Known for its impeccably-sourced, handcrafted goods, Flamingo Estate offers an assortment of lifestyle products ranging from candles and bath essentials to gourmet pantry staples.

“Collaborating with the iconic Flamingo Estate provides the unique opportunity to bring a piece of the garden to Bloomingdale’s and a part of the west coast to 59th street,” said Frank Berman, EVP, chief marketing officer. “Richard has created such a unique and incredible brand with sought after and elevated products we know our customers have an appetite to experience. ” 

Beyond the pop-up, the partnership with Flamingo Estate also brings unique in-store activations including a book signing with Christiansen on February 8th, as well as product customization and product sampling events. 

“Flamingo Estate is my home, and a celebration of everything we grow in California. But before Flamingo Estate was born, I spent almost 20 years here in Manhattan dreaming of a garden and orchard and all the things I could make there. So in many ways, this is a homecoming for me. I always wanted to create a wonderful expression of my LA home and garden, here in New York,” said Christiansen. 

“We’ve covered the ceiling with all of my favorite fragrant plants, the same ones I hang from the ceiling of my goat shed and garden office. I’m so excited for my friends and all the people I love from my years in New York to come and experience my home, and take something back to theirs.”