Birks Group announced on Wednesday a 4% increase in net sales for the eight-week holiday period ending December 28, 2024, fueled by strong demand for third-party branded watches and strong e-commerce performance.
Birks reports 4% increase in holiday sales. – Birks
The Montreal-based luxury fine jewellery company said comparable sales jumped 1.3%, also mainly attributable to the performance of branded watches.
“Our teams have delivered good sales results this holiday period as compared to the corresponding period last year, including sales growth over last year,” said Jean-Christophe Bédos, president and chief executive officer of Birks Group.
“We continue working on improving our operations despite increased pressure on costs and margins. We remain focused on delivering excellence in customer service, and I would like to sincerely thank all our employees for their continued hard work and dedication.”
In September, Birks unveiled a new store design in its hometown at the newly opened Royalmount shopping mall. The company operates 18 stores under the maison Birks brand in most major metropolitan markets in Canada.
