Your Turn features a bottle inspired by Eilish’s admiration for dice, with a translucent chrome finish. This design continues the brand’s tradition of turning fragrance bottles into artful home décor pieces.
The fragrance itself opens with a zesty blend of bergamot peel, cardamom pod, and fresh ginger, followed by a delicate heart of velvet peach skin, night-blooming jasmine, and coconut water. It concludes with warm base notes of Australian sandalwood, musks, and sustainably sourced Sylvamber.
Your Turn is vegan, cruelty-free, paraben-free, and crafted with clean ingredients. The packaging uses environmentally conscious materials, including Envirofoil printing and 100% renewable wind energy.
Developed in collaboration with Parlux Ltd., the new fragrance builds on the global success of Eilish, Eilish No. 2, and the limited-edition Eilish No. 3.
“Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this,” said Lori Singer, president of Parlux Ltd.
“The process was a beautiful collaboration, from the juice creation to the bottle’s design. We couldn’t be more thrilled about what we’ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
Since entering the fragrance market in 2021, Billie Eilish Fragrances has achieved impressive sales milestones and secured a strong presence in the competitive fragrance industry through direct-to-consumer sales, Ulta Beauty, and global retail partners.
“Creating Your Turn with Billie was a journey of discovery,” added Frank Voelkl, principal Perfumer at Firmenich. “We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It’s a fragrance that reflects Billie vision of individuality and uniqueness.”
