Beauté Privée, the leading private sales platform for beauty products under the Showroomprivé group, has appointed Alexia Marland as its new chief executive officer. Marland, who previously served as the fragrance category director for Europe at Sephora (LVMH Group), succeeds Delphine Chorenslup, who has held the position since October 2022.
Alexia Marland – Beauté Privé
Marland will now sit on the executive committee of Showroomprivé, reporting directly to François de Castelnau, the group’s deputy CEO. In her new role, she is tasked with accelerating Beauté Privée’s growth and enhancing the experience for its five million active members.
“We are very pleased to welcome Alexia to the helm of Beauté Privée and to begin a new chapter of development for this promising growth driver. I am confident that her deep expertise in the beauty sector, her ability to execute large-scale omnichannel strategies, and her talent for uniting teams around ambitious projects will be major assets in driving agile and innovative growth for Beauté Privée in an increasingly competitive market,” said David Dayan, chairman and CEO of Showroomprivé.
Showroomprivé, which reported a 5.4% revenue drop to €646.5 million in 2024 and a net loss of €39.7 million, is looking to revitalize Beauté Privée. The platform is migrating to Shopify with the goal of attracting 15% more partner brands and doubling its membership base.
Founded in 2007, beauteprivee.fr has been a part of the Showroomprivé group since 2017. With nearly five million members and over 200 partner brands, the platform claims to be the leading French private sales site dedicated to beauty and wellness.
