As they’re two international “titans of functional design”, US denim giant Levi’s and British heritage brand Barbour were surely destined one day to work together.
Image: Levi’s x Barbour
And that time has come with the Levi’s x Barbour transatlantic collaboration “honouring over 170 years of shared heritage, craftsmanship, and adventure”.
It’s a bond that also celebrates “the intersection of utility and style”, the collection “fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s legendary denim”.
The result is a limited-edition range of jackets, apparel, and accessories with each piece paying homage to their “workwear roots and craftsmanship that have defined both brands for generations”.
Mathilde Vaucheret, vice-president of Marketing and Brand Experience for Levi’s Europe said: “Levi’s x Barbour unites two iconic brands and represents the evolution of heritage – creating something familiar yet distinctly new. With a shared respect for authenticity and timeless design… we’re continuing to elevate the Levi’s brand through a denim lifestyle lens that keeps us firmly at the centre of culture.”
And that ‘something familiar yet distinctly new’ manifests itself into a range that includes the women’s Spey Wax Jacket ($595/£429), reimagined via Barbour’s classic silhouette in tobacco wax with brown cord collar and featuring pocket flaps shaped like Levi’s arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s archival denim.
For men, the Bedale Waxed Jacket ($650/£449) appears in two versions: a dark navy desert wax with black cord collar featuring front panels and modern tartan lining; and a denim workwear-inspired version ($450/£349) with triple needle topstitching, antique brass metal trims, and resin rinse finish for authentic durability.
The Type II Waxed Trucker Jacket ($495/£359), meanwhile, leverages Barbour’s most traditional colourway in archive olive with brown cord collar, while the Type II Denim version (($365/£249) offers mid-wash indigo denim with a distinctively Barbour green cord collar and tonal embroidery at the cuff placket.
For bottoms, the 578 Pleated Corduroys ($175/£129) feature deep pleats with classic tartan binding at the outseam and ‘Barbour’ embroidery added to the coin pocket. The 568 Loose ($195/£149) offers a dark worn-in finish with the same interior artwork and tartan binding details, emphasising “authentic, lived-in character”.
Both bottoms have co-branded jacron patches at the back waistband featuring each brands’ logos printed in Barbour’s signature green.
The collection also includes a heavyweight Hoodie ($195/£139) in rosin featuring co-branded artwork that integrates Barbour’s classic beacon brand artwork with the Levi’s two-horse pull logo. The Graphic Tee ($85/£59.95) features a mashup graphic celebrating both brands’ historic intellectual property.
Capping off the collection, the Waxed Cap ($75/£49.95) comes in olive wax with classic tartan lining, antique brass closure, and a Levi’s red tab at the brim.
The accompanying campaign “celebrates true mastery: the quiet dedication behind every stitch, rivet, and seam”.
Shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, the campaign “serves as a visual homage to legacy, labour, and the quiet poetry of repetition”.
Framed through the lens of the “10,000-hour rule of mastery”, it highlights authentic craftspeople as “protagonists rather than traditional models – individuals who have dedicated themselves to perfecting their methods, skills, and techniques”.
An Hermes handbag that once belonged to Jane Birkin was sold for $2.86 million (2.45 million euros) at auction in Abu Dhabi on Friday, just months after the record-breaking sale of her first bag from the French brand, Sotheby’s said.
Jane Birkin with one of her signature Hermes bags – Sotheby’s
Hermes first created the design for the British singer and actress in 1984 and it has gone on to become a modern and highly prized classic, sought by fashionistas the world over. The first prototype was sold for 8.58 million euros ($10 million) at a Sotheby’s auction in Paris in July, smashing previous price records for a handbag.
The one sold on Friday was a ‘Birkin Voyageur,’ which was gifted to the former wife of French singing legend Serge Gainsbourg in 2003. The final sale price was around six times times higher than the estimated price range of $230,000-$430,000 given before the sale.
“Jane Birkin’s handbag legacy continues to captivate collectors,” Sotheby’s said in a statement sent to AFP, adding that bidding took place over 11 minutes between six collectors. The new owner was a phone buyer and has not been identified.
The handbag was one of four owned by the late celebrity, who used to sell them to raise money for charitable causes. It has a handwritten inscription in French inside from Birkin that reads: “My Birkin bag, my globetrotting companion.”
A third Hermes bag owned by Birkin is set to go under the hammer on December 15 at the Hotel Drouot auction house in Paris. It was entrusted by the late star to her friend and biographer Gabrielle Crawford, who is selling it to help fund the future Jane Birkin Foundation, Drouot said in a statement.
Produced in very limited numbers, the modern Birkin bag manufactured by Hermes has maintained an aura of exclusivity and is beloved by celebrities such as the Kardashians, Jennifer Lopez, and Victoria Beckham. The most expensive fashion item ever sold at auction was a pair of ruby red slippers worn by actor Judy Garland from The Wizard of Oz in 1939, which sold for $32.5 million in 2024 in Dallas, Texas, according to Sotheby’s.
Artificial intelligence (AI) continues its march to transform businesses’/consumers’ lives with customer advocacy platform Mention Me launching ‘AI Discovery IQ’, a free-to-use tool that “helps brands reach target consumers in the new age of generative AI search”.
Kirill KUDRYAVTSEV / AFP/Archives
It claims to allow brands to “instantly audit how discoverable they are within popular AI systems” such as ChatGPT, Claude, Gemini and Perplexity.
According to Mention Me, 62% of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, “bypassing traditional search engines entirely [so] businesses are under pressure to respond to this behaviour change,” said the platform’s CEO Wojtek Kokoszka whose platform works with firms including Charlotte Tilbury, Huel and Puma, “helping marketing teams to boost consumer awareness and sales”.
With AI, it says the modern customer journey, powered by natural language prompts instead of outdated keyword strings, means consumers are 4.4 times more likely to convert if they find a brand through a large language model (LLM).
“The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers”, said Kokoszka.
AI Discoverability IQ claims to give brands an overall LLM discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.
Its tool generates “measurable, trackable outputs” like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. This means brands “can react quickly to improve their discoverability scores” with Mention Me’s wider suite of products and unique first-party data.
It’s also “innovating and evolving” its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI.
Mention Me CMO Neha Mantri said: “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31% of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”
A host of celebrities and high-end brands have donating goods to ensure Savile Row’s latest annual ‘Pop-Up Crisis’ store will continue to support the Crisis charity event that has so far raised over £650,000 since 2018.
Image: Crisis charity
Across 8-13 December, the pop-up store at 18-19 Savile Row in London’s Mayfair will sell a curated selection of designer clothing, past stock and samples from luxury brands.
Celebs donating goods include Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin, among others, for a week-long event and raffle with all proceeds going to help end homelessness across Britain.
Hosted by landlord The Pollen Estate, the temporary shop is also selling designer goods donated by Savile Row tailors including Mr Porter, Wales Bonner, Crockett & Jones and many other luxury brands from Barbour, Tod’s to Manolo Blahnik and Watches of Switzerland Group.
This year, celebrity model and fashion entrepreneur David Gandy will also be curating an exclusive online edit on shopfromcrisis.com, including donations from his own wardrobe as well as items from friends including Redknapp’s brand Sandbanks, Hackett and Aspinal of London.
Gandy said: “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.”
Liz Choonara, executive director of Commerce and Enterprise at Crisis, added: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness.”
Politics8 years ago