As they’re two international “titans of functional design”, US denim giant Levi’s and British heritage brand Barbour were surely destined one day to work together.
Image: Levi’s x Barbour
And that time has come with the Levi’s x Barbour transatlantic collaboration “honouring over 170 years of shared heritage, craftsmanship, and adventure”.
It’s a bond that also celebrates “the intersection of utility and style”, the collection “fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s legendary denim”.
The result is a limited-edition range of jackets, apparel, and accessories with each piece paying homage to their “workwear roots and craftsmanship that have defined both brands for generations”.
Mathilde Vaucheret, vice-president of Marketing and Brand Experience for Levi’s Europe said: “Levi’s x Barbour unites two iconic brands and represents the evolution of heritage – creating something familiar yet distinctly new. With a shared respect for authenticity and timeless design… we’re continuing to elevate the Levi’s brand through a denim lifestyle lens that keeps us firmly at the centre of culture.”
And that ‘something familiar yet distinctly new’ manifests itself into a range that includes the women’s Spey Wax Jacket ($595/£429), reimagined via Barbour’s classic silhouette in tobacco wax with brown cord collar and featuring pocket flaps shaped like Levi’s arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s archival denim.
For men, the Bedale Waxed Jacket ($650/£449) appears in two versions: a dark navy desert wax with black cord collar featuring front panels and modern tartan lining; and a denim workwear-inspired version ($450/£349) with triple needle topstitching, antique brass metal trims, and resin rinse finish for authentic durability.
The Type II Waxed Trucker Jacket ($495/£359), meanwhile, leverages Barbour’s most traditional colourway in archive olive with brown cord collar, while the Type II Denim version (($365/£249) offers mid-wash indigo denim with a distinctively Barbour green cord collar and tonal embroidery at the cuff placket.
For bottoms, the 578 Pleated Corduroys ($175/£129) feature deep pleats with classic tartan binding at the outseam and ‘Barbour’ embroidery added to the coin pocket. The 568 Loose ($195/£149) offers a dark worn-in finish with the same interior artwork and tartan binding details, emphasising “authentic, lived-in character”.
Both bottoms have co-branded jacron patches at the back waistband featuring each brands’ logos printed in Barbour’s signature green.
The collection also includes a heavyweight Hoodie ($195/£139) in rosin featuring co-branded artwork that integrates Barbour’s classic beacon brand artwork with the Levi’s two-horse pull logo. The Graphic Tee ($85/£59.95) features a mashup graphic celebrating both brands’ historic intellectual property.
Capping off the collection, the Waxed Cap ($75/£49.95) comes in olive wax with classic tartan lining, antique brass closure, and a Levi’s red tab at the brim.
The accompanying campaign “celebrates true mastery: the quiet dedication behind every stitch, rivet, and seam”.
Shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, the campaign “serves as a visual homage to legacy, labour, and the quiet poetry of repetition”.
Framed through the lens of the “10,000-hour rule of mastery”, it highlights authentic craftspeople as “protagonists rather than traditional models – individuals who have dedicated themselves to perfecting their methods, skills, and techniques”.
Spanish label Toni Pons continues to expand its global retail network and has opened a new store in the US. The Catalan espadrille brand has opened in Miami Beach, Florida, at 1656 Lenox Ave. It is the brand’s second store in the state, following its opening at the end of 2024 in Boca Raton.
Interior of the new Toni Pons store in Miami – Toni Pons
The Spanish footwear brand, which will celebrate its 80th anniversary in 2026, announced the opening via its profile on the professional networking platform LinkedIn and described it as “a new chapter in its international journey.”
Based in Girona, the footwear brand was founded in 1946 and currently operates more than 50 company-owned stores in Spain and abroad. The online channel is also a key pillar of its business, and the brand is available at around 4,000 multi-brand points of sale across nearly 90 markets. In financial terms, the brand records annual turnover of approximately €32 million.
This article is an automatic translation. Click here to read the original article.
In another change to Kering’s organisational structure: the group has announced that Bartolomeo Rongone, CEO of Bottega Veneta, will leave the group on March 31, 2026 to pursue new career opportunities.
Bartolomeo Rongone and Remo Ruffini – Moncler
The executive will step down from his role at Bottega Veneta on March 31, 2026, and will be appointed CEO of the Moncler Group with effect from April 1, 2026.
Under the Moncler Group’s new organisational set-up, Remo Ruffini will serve as executive chairman, retaining responsibility for creative direction and continuing to play a central role in governance and in shaping the group’s strategic direction.
This article is an automatic translation. Click here to read the original article.
Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal that also covers activities in IndyCar, World Endurance from 2027, virtual racing, and the all-female F1 Academy series. No financial details were given.
Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 7, 2025 McLaren’s Lando Norris celebrates after becoming the 2025 Formula One World Champion – REUTERS/Jakub Porzycki
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase,” said McLaren Racing CEO Zak Brown.
McLaren previously had a deal with Castore, with some media reports suggesting that was worth 30 million pounds ($40.41 million) a year.
Puma also equip Ferrari and Aston Martin. Williams have meanwhile switched to US lifestyle brand New Era.