As they’re two international “titans of functional design”, US denim giant Levi’s and British heritage brand Barbour were surely destined one day to work together.
Image: Levi’s x Barbour
And that time has come with the Levi’s x Barbour transatlantic collaboration “honouring over 170 years of shared heritage, craftsmanship, and adventure”.
It’s a bond that also celebrates “the intersection of utility and style”, the collection “fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s legendary denim”.
The result is a limited-edition range of jackets, apparel, and accessories with each piece paying homage to their “workwear roots and craftsmanship that have defined both brands for generations”.
Mathilde Vaucheret, vice-president of Marketing and Brand Experience for Levi’s Europe said: “Levi’s x Barbour unites two iconic brands and represents the evolution of heritage – creating something familiar yet distinctly new. With a shared respect for authenticity and timeless design… we’re continuing to elevate the Levi’s brand through a denim lifestyle lens that keeps us firmly at the centre of culture.”
And that ‘something familiar yet distinctly new’ manifests itself into a range that includes the women’s Spey Wax Jacket ($595/£429), reimagined via Barbour’s classic silhouette in tobacco wax with brown cord collar and featuring pocket flaps shaped like Levi’s arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s archival denim.
For men, the Bedale Waxed Jacket ($650/£449) appears in two versions: a dark navy desert wax with black cord collar featuring front panels and modern tartan lining; and a denim workwear-inspired version ($450/£349) with triple needle topstitching, antique brass metal trims, and resin rinse finish for authentic durability.
The Type II Waxed Trucker Jacket ($495/£359), meanwhile, leverages Barbour’s most traditional colourway in archive olive with brown cord collar, while the Type II Denim version (($365/£249) offers mid-wash indigo denim with a distinctively Barbour green cord collar and tonal embroidery at the cuff placket.
For bottoms, the 578 Pleated Corduroys ($175/£129) feature deep pleats with classic tartan binding at the outseam and ‘Barbour’ embroidery added to the coin pocket. The 568 Loose ($195/£149) offers a dark worn-in finish with the same interior artwork and tartan binding details, emphasising “authentic, lived-in character”.
Both bottoms have co-branded jacron patches at the back waistband featuring each brands’ logos printed in Barbour’s signature green.
The collection also includes a heavyweight Hoodie ($195/£139) in rosin featuring co-branded artwork that integrates Barbour’s classic beacon brand artwork with the Levi’s two-horse pull logo. The Graphic Tee ($85/£59.95) features a mashup graphic celebrating both brands’ historic intellectual property.
Capping off the collection, the Waxed Cap ($75/£49.95) comes in olive wax with classic tartan lining, antique brass closure, and a Levi’s red tab at the brim.
The accompanying campaign “celebrates true mastery: the quiet dedication behind every stitch, rivet, and seam”.
Shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, the campaign “serves as a visual homage to legacy, labour, and the quiet poetry of repetition”.
Framed through the lens of the “10,000-hour rule of mastery”, it highlights authentic craftspeople as “protagonists rather than traditional models – individuals who have dedicated themselves to perfecting their methods, skills, and techniques”.
