Bally Bet tells fans to ‘Check Your Bally’s’ in testicular cancer awareness push

This Testicular Cancer Awareness Month, Bally Bet has teamed up with The OddBalls Foundation and Nottingham Forest to encourage fans to ‘Check Your Bally’s’.

In football, we are used to constantly checking every detail, but many fans are not taking the same approach when it comes to their own health.

Around 2,400 men are diagnosed with testicular cancer each year in the UK, more than six new cases every day. A simple check takes just 30 seconds, and with early detection leading to a survival rate of over 95%, regularly checking can make all the difference.

Bally Bet will help The OddBalls Foundation raise crucial awareness through a dedicated match day takeover of Nottingham Forest vs Burnley in the Premier League on 19 April.

Using the natural habits of football fans, Bally Bet will deliver the ‘Check Your Bally’s’ message across stadium LEDs, big screens and the matchday programme, reminding supporters that checking should not stop at offsides, penalties and last-minute winners. 

Content featuring Nottingham Forest first team players will also promote the cause across digital and social channels, helping to extend the message beyond the stadium.

Crucially, ‘Check Your Bally’s’ will move beyond awareness and into action. The OddBalls Foundation will be on site at the City Ground, offering fans the opportunity to speak to trained professionals.

Former Nottingham Forest midfielder Henri Lansbury, who has previously spoken about his own experience with testicular cancer said: “It’s something a lot of men don’t really think about or talk about, but it’s so important. It only takes a few seconds to check yourself, and it could genuinely make a difference. If this gets more people doing that, then it’s a really positive step.”

Kieran Kelly, Managing Director, The OddBallsFoundation added: “We’re proud to be working alongside Bally Bet and Nottingham Forest on this campaign. Testicular Cancer is the most common cancer affecting young men, yet awareness and regular self-checking are still far too low.Using the passion and dedication of the Nottingham Forest fanbase to deliver such a simple, life-saving message is incredibly powerful, and the reality is, campaigns like this have the potential to save lives. If this encourages even one person to check themselves and seek help early, we’ve done our job!”

Alongside activity off the pitch, Bally Bet is also using moments on the pitch to reinforce the message. With checking now a regular part of the modern game, Bally Bet will donate to The OddBalls Foundation each time a VAR check occursacross a full Premier League match weekend (18-20 April). Linking the idea of checking on the pitch with the importance of checking yourself off it.