Authentic Brands Group announced on Monday the appointment of Matt Maddox to the role of president at the U.S-based management firm.
Matt Maddox – Courtesy
With more than 20 years of experience in global hospitality and gaming, Maddox most recently served as CEO of Wynn Resorts. Over his two-decade career at the developer and operator of luxury hotels and casino resorts, Maddox played a pivotal role in the company’s global expansion, including relocating to Asia and serving as CFO of Wynn Resorts Macau, where he helped develop Wynn Macau and Wynn Palace. He then returned to the U.S. and became the CFO of Wynn Resorts in 2008, and was promoted to president in 2013, before his appointment as CEO in 2018.
In line with the appointment, Nick Woodhouse will become executive vice chairman, and will continue to work alongside his partner Jamie and the Authentic team.
“Authentic has always set itself apart with a forward-thinking vision to reinvent iconic brands, and I’m excited to continue driving that vision in partnership with Matt,” said Woodhouse. “His deep expertise in global growth and market disruption will be essential as we build on the solid foundation we’ve laid for continued success.”
It’s been a dynamic twelve months for Authentic, which has been on a rapid acquisition streak, with the purchasing of Champion from Hanesbrands in June last year, and the appointment of new regional heads in Japan, and Africa, respectively, in 2024.
“Authentic is a dynamic global company and clear market leader in the industry creating a category of one,” said Maddox. “At Wynn, we worked with Authentic over the years, and I developed great admiration for the entrepreneurial spirit and growth profile of the company. I look forward to working with this talented team and contributing to the success and continued growth of Authentic. Together, we will strengthen our global footprint and expand our brand portfolio in ways that will create lasting impact.”
