As anticipated by FashionNetwork.com, Diesel, part of the OTB Group, has confirmed the appointment of Andrea Rigogliosi as the brand’s new CEO. Rigogliosi will report directly to Ubaldo Minelli, CEO of the OTB Group.

“Diesel is a magical brand that I founded, and it has always been a unique force in the fashion landscape. Under Glenn Martens‘s creative direction, it has been transformed, rediscovering its most authentic DNA and making the brand fresher, more contemporary, and increasingly loved by younger audiences. Today, Diesel can be considered the only alternative to the luxury world, able to embody values such as inclusivity and a democratic spirit, which are particularly meaningful at a complex time for the entire fashion industry. Recently, I have closely followed the brand’s development alongside a team of managers as we navigated a challenging market phase. I am very happy about Andrea’s arrival; together with the team, I am certain he will further enhance Diesel’s potential at a crucial moment in its evolution,” said Renzo Rosso, founder of Diesel and chairman of the OTB Group.

Andrea Rigogliosi has strong international leadership experience in the luxury, fashion, and retail sectors, having held senior strategic and commercial roles across Europe.

Prior to joining Diesel, Rigogliosi was global head of retail and commercial at Miu Miu– Prada Group, leading global business growth and the expansion of its distribution network. Rigogliosi has held key positions within the LVMH Group, including president, Europe, at Fendi and general manager for France & Monaco and for Italy at Christian Dior Couture. Early in his career, he held management positions at the Poltrona Frau Group and L’Oréal Luxury Products. The executive holds a degree in International Business Administration from Bocconi University in Milan.