Japanese activewear brand Asics has unveiled its new global brand campaign ‘Move Your Body, Move Your Mind’ that tunes into the motivation that tends to kickstart New Year fitness ambitions.
Asics
Accompanied by a reimagined version of The Beach Boys’ timeless hit ‘Good Vibrations’ the campaign reinforces Asics’ “75-year commitment to the transformative power of movement for physical and mental wellbeing”.
The campaign launches with running and tennis-focused films highlighting how a run or match can positively lift our mood and transform the world around us.
The campaign launches across digital, social, broadcast, and retail channels in key markets worldwide and will be supported by community activations “that encourage people to experience the uplifting power of movement firsthand”.
And if we needed any further motivation, Asics’ commitment to movement for body and mind is backed by extensive research, including studies showing that even 15 minutes of exercise may lift our mental state.
Gary Raucher, Global head of Marketing at the brand, said: “For over 75 years, Asics has been committed to helping more people move so they can feel better. It’s the reason we were founded and why we’re called Asics – an acronym for Anima Sana In Corpore Sano, or Sound Mind in a Sound Body. This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind.”
