In addition to her timeless staples of womenswear, simple pieces such as the Breton top and ballet pumps, Brigitte Bardot’s style is also defined by silhouettes that are both sexy and emancipated- a blend of masculine and feminine, Western flair and glamour- more than ever in tune with the times.
French actress Brigitte Bardot, 29 January 1962, Paris – AFP/Archives
Ballet flats
A ballet dancer before becoming a world-famous actress and singer, Brigitte Bardot was used to wearing Repetto ballet slippers. In 1956, she asked the brand to create a ballet flat that was just as light and comfortable, but more flattering and sexy. This ballet flat, christened Cendrillon, was immortalised in carmine red in Roger Vadim’s “Et Dieu… créa la femme.” This model has been a cult Repetto shoe ever since, produced in a variety of colours and materials.
Paired with full midi skirts, cigarette trousers, or Capri trousers, the actress was rarely without these flats. Thanks to her, the ballet flat took to the streets and even to Hollywood.
Gingham print
In the 1960s, brides wore white, but B.B. broke with convention. In 1959, she married actor Jacques Charrier in a pink gingham dress with three-quarter-length sleeves trimmed with broderie anglaise. The look was crowned by a voluminous blonde mane, with no accessories.
Until then, checked prints were associated with tea towels or jam jars.
“I designed a dress that reminded me of the little shepherdesses of the 18th century,” explained the designer of the dress, Jacques Esterel, who went on to sell millions of them worldwide.
Decades later, the legend still sells: in 2010, the luxury leather goods house Lancel launched a line of “B.B.” bags with a bright pink gingham lining.
Marinière
While Chanel adapted this masculine, military garment for women, it was B.B. who made this striped T-shirt famous worldwide, wearing it either loose or close-fitting.
Bardot neckline: the actress gave her name to a neckline that bares the shoulders and upper chest, sometimes heart-shaped.
Western
In the late 1960s, B.B., in a leather micro-dress and thigh-high boots designed for her by Roger Vivier, sang that she “didn’t need anyone on a Harley-Davidson.”
In the 1970s, she embraced Cavalli‘s style, as he opened a boutique in Saint-Tropez, where the actress lived, characterised by his signature mix of denim and leather and animal prints.
Blonde volume, doe eyes
Whether worn loose and tousled, in a backcombed chignon or a beehive, the star’s ever-voluminous hair was widely copied.
It was sometimes adorned with a headband to highlight the eyes. The actress made the smoky eye fashionable, using eyeliner to accentuate her doe eyes.
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The sluggish economic environment is dampening consumer sentiment: many people are holding on to their money rather than shopping extensively. Germany’s largest sports retail group, Intersport, is feeling the effects too and plans to focus on specific themes and trends in the coming year- from football and running to outdoor sports.
The Heilbronn-based sports retailer intends to target specific trends and themes in the coming year – from football and running to outdoor. shutterstock – shutterstock
The men’s World Cup will take place from June 11 to July 19 in the US, Canada, and Mexico- a major event that Intersport is also counting on. “In 2025, what we lacked were major sporting events like the European Football Championship and the Olympics the year before,” said Alexander von Preen, chief executive of Intersport Germany. The DFB team’s matches are scheduled so that they can be watched in the evening in Germany. “These are really favourable conditions for the World Cup.”
All major sporting events are beneficial and encourage people to do more sport. “But football just does it; it stimulates society as a whole in a positive way,” said von Preen. He expects the World Cup to revive interest in team sports. Because “then we will see even more people, more young people in sports clubs.” This area’s share of sales at Intersport had recently dipped slightly.
There is also a strong focus on the sale of shirts: at the home European Championship in 2024, Intersport retailers sold half a million shirts. The DFB team’s pink away shirt in particular struck a chord with customers and was temporarily sold out.
Intersport is banking on this effect again next year. The national team’s home shirt is already available in stores. “The feedback from our retailers when it came to ordering was very, very positive, and the launch of the latest Adidas home shirt has already far exceeded our expectations,” said Intersport executive board member Henriette Tesch, who is responsible for purchasing, among other areas. The same is expected of the away shirt, which Adidas plans to unveil in March.
Intersport’s biggest sales driver is the outdoor category. This includes clothing, shoes, and equipment for activities such as hiking, trekking, and camping. “Outdoor is our most important category- and it’s growing again at a very high, post-pandemic level,” said Tesch. In addition to multifunctional clothing, products that offer protection against UV rays and insects represent a notable innovation in outdoor apparel.
“This is all about health. Many people are no longer interested in achieving the maximum tan, but in protecting their bodies,” said Tesch. Some brands have recognised this and launched corresponding collections. Another continuing trend is that multifunctional jackets, for example, are increasingly visible on the streets.
According to Intersport, running is currently experiencing a boom- driven above all by running communities. “People are going running together- and it’s not about high performance,” said Tesch. It’s more about organising runs as social events and exercising together in groups of like-minded people.
“We benefit from that.” Every year, there are more than 3,000 such running events across Germany. This is reflected in Intersport’s sales- not only through running shoes and clothing, but also through equipment such as hydration systems. “We are currently seeing double-digit growth.” Trends such as Hyrox- an indoor competition in which participants run 1,000 metres eight times and complete workout stations in between- are also positive.
What’s more, Intersport has long observed a convergence of sport and fashion. Sports-inspired clothing such as trainers and leggings has become an integral part of many people’s everyday lives. Now there is another trend: according to Intersport, the classic running shoe is gradually replacing the trainer on the streets. “Take a closer look at people’s feet. In business settings, the white trainer is still firmly established, but you increasingly see running shoes,” said von Preen. With their substantial cushioning and higher soles, they help even non-athletes get through the day comfortably.
“This will support us significantly, especially in the sports shoe business,” said the Intersport boss. “It’s a huge trend. I would say that, compared with the trainer boom, we will now experience this running shoe boom.”
By its own account, Intersport is Germany’s largest sports retail group. It recently had around 700 retailers with more than 1,400 stores nationwide. More than 400 of these also operate under the Intersport name. The group aims to increase its turnover to around six billion euros by 2030- delivering an expected market share of just over 30%.
In 2023/24, retailers’ turnover fell slightly to 3.46 billion euros, partly due to subdued consumer sentiment. However, it said it had gained market share. For the financial year ending in September, von Preen recently anticipated slightly better trading. The retail co-operative generally does not disclose profit figures.
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The Brigitte Bardot Foundation, which she founded, announced her death in a statement, expressing its “immense sadness” at the death of the woman “who chose to abandon her prestigious career to devote her life and energy to the defence of animals.”
French actress Brigitte Bardot, on 23 January 1978, in Strasbourg. – AFP Archives
The star of “Et Dieu… créa la femme” and “Le Mépris” died in the morning, at her famous residence, La Madrague, in Saint-Tropez, the foundation told AFP.
At the scene, the dirt track through the bamboo leading to the villa was blocked by a gendarmerie vehicle, an AFP journalist noted.
“We saw her often. I’d watch her go by and, when she was in a good mood, she’d blow us kisses,” said Nathalie Dorobisze, a 50-year-old Saint-Tropez resident, in tears. “It feels strange that she’s no longer here, because she’s always been here.”
La Madrague was a BB touchstone, and it was also the name of the fashion label she launched.
On the same social network, Marine Le Pen, leader of the Rassemblement National, with whom Brigitte Bardot made no secret of her affinity, paid tribute to an “incredibly French” woman: “free, indomitable, uncompromising.”
In recent years, Brigitte Bardot, who embodied the liberalisation of social mores in 1950s France, was known above all for her statements on politics, immigration, feminism, hunters… some of which resulted in convictions for racist insults.
“Freedom means being oneself, even when it’s inconvenient,” she proclaimed defiantly, as the epigraph to a book titled “Mon BBcédaire”, published in early October.
Before making headlines for her stances, the woman known by her initials B.B. was nothing short of a myth.
That of a woman liberated from moral, sartorial, romantic and sexual codes—and from what was expected of her. A woman who “didn’t need anyone,” as Serge Gainsbourg had her sing in 1967, as familiar in Cannes as on Brazilian beaches.
Brigitte Bardot, the first celebrity to lend her features to the bust of Marianne, was a kind of French Marilyn Monroe- likewise blonde, with an explosive beauty and a tumultuous private life, hounded by the paparazzi.
B.B., Marilyn, “I’m sure their two stars form the most beautiful duo in the sky,” Francis Huster, who worked with Bardot in 1973, told AFP.
Marilyn was “a woman who was exploited, whom nobody understood, and who died as a result,” recalled Bardot, who had met her in 1956.
It was a mistake she would not repeat, bowing out at 39, leaving behind around 50 films and two scenes that have entered the pantheon of the Seventh Art: a feverish mambo in a Saint-Tropez restaurant (“Et Dieu… créa la femme”, 1956) and a monologue in which she, nude, listed the different parts of her body, at the opening of “Le Mépris” (1963).
“Nobody has described Bardot better than the writer François Nourissier,” former Cannes Film Festival president Gilles Jacob told AFP: “‘an unstable balance between caprice and damnation’.” Pierre Lescure, another ex-president of the festival, paid tribute to her “crazy, somehow new beauty- absolute and brazen.”
Nothing foretold such a destiny for the young Brigitte: born into a bourgeois Parisian family in 1934, she developed a passion for dance and tried her hand at modelling. At just 18, she married her first love, Roger Vadim, who gave her the role of Juliette in “Et Dieu… créa la femme,” a film that shook up the established order and branded her a sex symbol. With the film’s success, she shot film after film, stirred passions, and got burnt by the limelight.
In 1960, at the height of her fame, she gave birth to a boy, Nicolas, her only child, under the prying eye of the press. Declaring herself devoid of maternal instinct, the actress let her husband Jacques Charrier raise their son.
She later married German millionaire Gunter Sachs, then industrialist Bernard d’Ormale, who was close to the Front National.
Baby seals
She then became another Bardot, a figurehead for animal welfare. The turning point came on the set of her last film, “L’histoire très bonne et très joyeuse de Colinot trousse-chemise” (1973), opposite a goat that she bought and installed in her hotel room.
Defending elephants, opposing ritual slaughter, bullfighting, and the consumption of horsemeat… the fight was only just beginning.
In 1977, she travelled to the ice floes to raise awareness of the plight of baby seals, a highly publicised sequence that made the front page of Paris Match and left her with bitter memories.
Most of her second life unfolded out of the public eye, in the south of France, between La Madrague and a second, more discreet residence, La Garrigue. There she took in animals in distress and ran the foundation that bears her name, founded in 1986.
An organisation that continued to benefit from the glamorous image of her beginnings. The fashion label that bears her name, Brigitte Bardot Paris, offers modern collections inspired by the silhouettes of the 60s and 70s. The company that develops the brand donates a share of its revenue to Family Trademark TLM, which holds the exclusive worldwide rights to the Brigitte Bardot brand and funds the Brigitte Bardot Foundation. The former actress also has a lingerie brand in her name, Brigitte Bardot Lingerie.
In an interview with BFMTV in May, she confided that she longed for “peace, nature” and to live “like a farmer.” This autumn, she was hospitalised for an operation, the nature of which was not disclosed.
Evoking her death, she warned that she wanted to avoid the presence of “a crowd of arseholes” at her funeral.
FashionNetwork.com with AFP
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Looking back on a long year of trips to Switzerland, tours of manufactures and museums and trade shows, and interviews with watchmakers around the world, I think it’s fair to say 2025 was an excellent year for watches.
LVMH watch brand Gérald Genta – Gérald Genta
There were major debuts, including the Vacheron Constantin clock and automaton that was installed at the Louvre, as well as the totally new Rolex Land-Dweller line that premiered in March. There were innovations such as Audemars Piguet’s Royal Oak RD#5, with its thin case, tourbillon, and ultra-easy chronograph pushers, plus Breguet’s magnetic escapement in its avant-garde Expérimentale 1.
Cartier, Bremont, Maen, Fears, and others kick-started a trend of funky jumping-hour watches I expect we’ll see continue for some time. Urban Jürgensen debuted and immediately inflamed the passion of high-net-worth collectors with its movements by Kari Voutilainen and its prices in the hundreds of thousands of dollars.
But my favourite thing this year was that brands at every price point began to embrace bold colour and shapes. The rapidly expanding trend of stone dials is a big part of this, as is a desire among collectors to find design-forward watches inspired by the cool case forms of the 1960s, ’70s, and ’80s. It’s one thing to wear a complicated watch that only enthusiasts will know is significant. It’s another to wear something rad that’s so plainly beautiful, anyone will stop you to ask about it.
As such, here are some graphic watches from 2025, in order of price.
Studi0 Underd0g Av0cado
If you missed your chance to scoop up this particular fruit-themed timepiece from the quirky, UK-based brand Studi0 Underd0g, never fear. There will be others to come. The colour combo on the front is of course delightful, and was actually inspired by a copycat avocado watch spotted by brand founder Richard Benc. But as always with SU’s watches, the excellent finishing on the chronograph movement is just as fun to admire through the transparent case-back. Price: $675
Baltic is a great entry-level brand that always has fun with styling. If you can’t manage to chase down a candy-pink Rolex Oyster Perpetual (spoiler: you can’t), this is a fun alternative you don’t have to be too precious about. Part of Baltic’s new “prismic stone” line, this manual stunner has a bright dial of the mineral albite. The domed crystal has a nice retro feel- as does the tidy 36-millimeter size. Price: $1,590
Nomos Glashütte Club Sport Neomatic Worldtimer
These watches were on tons of “best of” lists, and for good reason: The 40mm worldtimer comes in six bright colour combos that are eye-catching and well designed. The countries around the edge of the dial move with a press of a pusher, and there’s a central 24-hour subdial you can use to always track your home time. Plus, the price tag can’t be beat. Price: $5,190
MB&F M.A.D. 2 Green
You can’t get this anymore, because it was distributed by lottery, but I just love this collaboration between the wizards at MB&F and the watch designer Eric Giroud. It has a bidirectional jumping-hour module developed by the MB&F team and is powered by a Swiss-made La Joux-Perret movement, with 64 hours of power reserve. The rotor spins behind the dial, creating a cool visual effect through the dots around the rim. Look for it on the secondary market ($6,000 more or less), or get ready for the next M.A.D. Editions raffle.
The new matte colour for Chanel’s classic ceramic watch from 2000 is elegant and understated but also bold. Just read Jack Forster’s paean to the original in Hodinkee from 2022- people are sleeping on this watch, and I hope the blue tone opens it up to a whole new crew of wearers. Price: $11,050
Cartier Tressage
The 18-karat gold gadroons are so striking and outrageous, it looks like something Cate Blanchett would have worn as part of her impeccably chic jewellery collection in the 1950s-set movie Carol. Sometimes class doesn’t bother with whispering. Price: $44,000
H. Moser & Cie. Endeavour Small Seconds Concept Pop
At Watches and Wonders in April, Moser launched a whole series of stone dials that were a step away from the striated malachite and tiger’s eye we were seeing with other brands. These were so clean, and the borders between stones so impeccable, they almost looked painted. As with many watches from this brand, a layperson wouldn’t know there’s extremely high-level horology within the case- but with this colour combo, it would turn their head anyway. Price: 39,000 Swiss francs ($49,500)
Andy Warhol used to wear a chunky, distinctive Piaget called the Black Tie- which was among seven Piaget watches he owned. In 2024 the brand began an official collaboration with the late artist’s foundation to rename the watch the Andy Warhol. This one, which is limited to 50 pieces, has an 18-karat yellow-gold case and an onyx dial that bears slivers of yellow serpentine, pink opal and green chrysoprase. At a hefty 45mm by 43mm, it’s a big ol’ thing, but on the wrist it’s impossibly chic. Price: $78,000
Gérald Genta Gentissima Oursin Fire Opal
The LVMH-owned Gérald Genta brand won the Ladies’ Watch Prize at the 2025 Grand Prix d’Horlogerie de Genève, the Oscars of watchmaking, for this fiesty “sea urchin” timepiece set with 137 fire opals and an orange carnelian dial. Price: Upon request