UK fashion will have a new label this spring with the debut of Akyn. And the creative force behind it? Amy Powney, who’s best known as creative director of Mother of Pearl.
Powney, who’s also well know for her sustainability commitment, has stepped down from Mother of Pearl to launch Akyn this May. Her former label has now closed and anyone who looks for it online is taken straight to the Akyn website that says “coming soon”.
We don’t know much about Akyn style-wise, apart from that it will be “crafting elevated, contemporary womenswear”.
It’s a big move as she’d been at Mother of Pearl for 19 years. But her new label looks set to continue the work she started when she converted Mother of Pearl into one of UK fashion’s most eco-focused brands.
Powney said Akyn will be “purpose-driven” and “grounded in elevated design and sustainability”. She added that wants to use her “voice and expertise on a wider scale, creating deeper impact and striving for continued and meaningful change within the industry”.
Mother of Pearl was founded by Maia Norman in 2002 and after joining in 2006 and working her way up in the business, Powney became both its creative chief and its minority co-owner, helping to edge it away from its original print-focused positioning and artist collabs to its more minimalist style and high-profile eco strategy.
Her work in this direction was the focus of the Fashion Reimagined documentary in 2023 that followed her push to make the label more sustainable.
“As creative director and partner of Akyn, Amy will be able to use her voice and expertise on a wider scale, creating deeper impact and striving for continued and meaningful change within the industry,” a statement released to announce the forthcoming launch said.
Trouva has suspended trading as the online fashion marketplace’s owner searches for a buyer. Project J has hired accountancy firm RSM to find the platform’s fifth owner in less than three years.
The online marketplace offers a platform for independent stores and boutiques that don’t have an online retail presence.
A source close to the company told Sky News, which broke the story, that it had taken the decision to pause orders and sales during the search for a new owner in order “to protect customers and sellers”.
Project J, itself a home and living marketplace, acquired the business last year. It said its wider business would be unaffected by the proposed sale process.
Jonathan Thomson, co-founder of Project J, added: “This has been an incredibly difficult decision, but we have decided to focus our efforts on building the Fy! brand and explore the options for a sale of Trouva.”
He added: “By exploring a potential sale, we are creating an opportunity for Trouva to continue its journey. We believe this is in the best interests of the business, boutiques and the team.”
Most recent previous Trouva owners have included Re:store in 2023, and Made.com which bought the business in spring 2022.
Launched in 2015, Trouva claims relationships with over 700 boutiques across Europe.
Serge Brunschwig has departed LVMH, the cerebral and affable executive has revealed. He made the announcement this weekend on his LinkedIn account, with a posting that began: “ Farewell hashtag#LVMH.”
In a three-decade career with LVMH, the French-born Brunschwig had ended as CEO of Fendi for six years until being succeeded by Pierre-Emmanuel Angeloglou in June 2024. At the time, LVMH spokespeople explained he was “pursuing another mission in the group.”
In an impressive career, Brunschwig had previously spent almost a decade at Christian Dior, ending as president of Dior Homme. Prior to that, he had been CEO of Celine, joining from Louis Vuitton, where he was director general for nearly four years. That came after two years as CEO of yet another LVMH company, Sephora.
“Always the unexpected since 1854. This is Louis Vuitton’s promise, leader of a luxury industry driven by this goal, as reveals its Latin etymology “luxus”: luxation, extravagance… This is the world I was fortunate to enter when meeting Bernard Arnault (LVMH CEO) as a consultant in 1992 to help him restructure champagne division, following (the) first Gulf War crisis,” wrote Brunschwig in his posting.
“These almost thirty years have been an extraordinary journey through LVMH treasures: Louis Vuitton, Christian Dior, Fendi, Sephora, Celine. A series of exceptional encounters with people with spark in their eyes, passion for their maison, starting with artisans and sales associates. An apprenticeship of infinite exigence: the main enemy of every brand and every manager is success. Managing crisis is basic, managing success, ego, hubris,” added Brunschwig, a 1984 graduate of elite Paris college Science Po, who then cut his management teeth at McKinsey & Company.
His posting was greeted with scores of compliments by fellow contacts and professionals.
“I want to thank all my collaborators in every Maison and all my bosses through all these years : late Yves Carcelle, Sidney Toledano, Toni Belloni, Pierre Letzelter, Pierre-Yves Roussel. And, of course, Bernard Arnault for his ever-demanding trust,” he concluded, without revealing any future career position.
ASOS, which is deep in turnaround mode, has been given a boost as credit insurers reinstate cover for the digital fashion giant. Two leading credit insurers — Atradius and Coface — are again offering cover for its clothing suppliers, signalling renewed confidence in the business’s financial stability.
ASOS’s cover, which exists to protect suppliers from buyers and ensures the former will be paid, even if the latter goes under, was withdrawn it in 2023 amid concerns over the fashion retailer’s falling profits, The Times reported.
As a further boost, another credit insurer, Cartan Trade, has also opened up cover for the first time, which could further improve its cash flow situation. Allianz Trade is understood to be the only company left to reinstate cover after it withdrew it entirely two years ago.
The positive moves support the retailer’s turnaround plan that CEO José Antonio Ramos Calamonte says is beginning to gain traction. Calamonte is focusing on reducing inventory levels, cutting discounts, and implementing a test-and-react model.
He said in November that the “medicinal” actions taken over the past two years were finally beginning “to bear fruit”.
At the beginning of ASOS’s turnaround plan, its stock levels had doubled to more than £1 billion, largely owing to Covid-related disruptions and poor commercial practices. Over the past two years, ASOS has halved stock levels to £520 million.
In a further boost to its balance sheet, the retailer announced a £250 million bond refinancing last summer.
The fashion retailer has also seen an improvement in its shares and is scheduled to rejoin the FTSE 250 share index today (3 February) after a 15% rise in its shares over the past year. The company was axed from the index in 2023 when its share price plunged.
Its market valuation, which stood at £6 billion in 2018, now stands at £523 million and the shares remain down by 85% over the past five years.
Meanwhile, ASOS is expected to make its first move into physical retail this year. The Times said the retailer has been mulling a store on London’s Carnaby Street, which could house a large number of its brands.