London Fashion Week participants and visitors will again have access to a much-needed immersive wellness sanctuary, thanks to premium fashion and lifestyle brand Alo Yoga, which is in expansion mode and taking advantage of every opportunity to get in front of key influencers, as well as the general public.
Alo Yoga
The luxury activewear brand returns as ‘Official Wellness Partner of London Fashion Week’, presenting ‘Alo Oasis’ at 1Hotel Mayfair “offering a serene escape during Fashion Week”.
The exclusive four-day venue invites guests “to unwind and recharge in the heart of London, providing a tranquil retreat amid the fast-paced Fashion Week schedule while seamlessly blending wellness and fashion”.
Alo Oasis features a curated programme including studio movement & mindfulness classes, led by expert Alo instructors; a wellness-inspired menu “designed to nourish the body and mind”; and holistic beauty treatments and restorative therapies “to restore balance and vitality”.
Alo has also partnered with wellness, beauty, and self-care brands including Solice Health, which will provide a range of restorative therapies; REVIV, offering offer wellness treatments; BTL showcasing its body-sculpting and skin-tightening technology; luxury skincare brand 111SKIN providing rejuvenating facials and targeted skincare treatments; accessories brand Bala featuring movement sessions; and hair brand GHD providing styling services.
Additionally, the Alo Oasis will serve as the official host of London Fashion Week’s dedicated Models Lounge in partnership with the British Fashion Council, providing them with a private space.
