Los Angeles-based wellness lifestyle brand Alo launched on Friday its Fall 2026 campaign reuniting with NFL quarterback Joe Burrow.
Alo reunites with Joe Burrow for Fall 2026 campaign. – Alo
The campaign showcases Burrow off the field in a mix of new Fall silhouettes and Alo staples, reflecting his increasingly prominent personal style.
The Fall collection centres on a tonal palette of Java Brown, Gravel and Ivory, with pieces including the Alo Suited Trouser, Cotton Ribbed Parallel Sweater and Alpha Shell Long Coat styled alongside Burrow’s existing Alo favourites. The brand’s recently launched sunglasses collection is also featured in the campaign, alongside the Alo Voyage Duffle.
“I’ve always been drawn to pieces that feel refined but effortless. With Alo, I can build a wardrobe that feels distinctly my own, on and beyond the field,” said Burrow. “Working with the team has given me the opportunity to explore my personal style and bring a new perspective to each look.”
For Burrow, the campaign continues a partnership with Alo that began in 2024, when the Cincinnati Bengals player starred in an advertising campaign supporting the launch of the brand’s first running shoe. Since then, Burrow has appeared in several of Alo’s performance-focused campaigns.
Burrow is part of a broader roster of high-profile athletes working with Alo, which also includes NBA star Jimmy Butler.
