After 2025’s dispute, DSquared2 and Staff International renew their license deal

Dsquared2 and OTB Group’s Staff International operation have renewed their licensing agreement, “extending a long-standing collaboration that has underpinned the brand’s ready-to-wear business for more than 20 years”. 

It’s a “long-term deal” that we’re told “follows a period of reflection and realignment between the parties and cements their shared vision and values. Specifically, the renewal marks a new phase in the partnership, defined by a more focused, strategic, and coordinated approach”.

That’s perhaps an understatement given the sensational news headlines around the deal last year as DSquared2 took the decision to interrupt their licensing deal with Staff insisting it would enforce the agreement.

There were accusations of contractual breaches on both sides of the deal that was originally signed in 2002, extended in 2010, and not due to end until 2027. 

But it’s been resolved now with DSquared2 saying the new “agreement comes at a pivotal moment” for it as it “embarks on a new brand chapter, accompanied by new internal leadership”. 

The long-term license extension “allows Dsquared2 to focus on brand evolution and creative development, while drawing on Staff International’s infrastructure to deliver operational stability, product excellence, and global distribution”.

DSquared2’s founders and creative directors Dean and Dan Caten said: “This renewal underscores the strength of a partnership built over time and our confidence in its future. As we redefine [our] brand strategy, the continued support of a long-term partner who understands our creative vision is essential”.

And Ubaldo Minelli, OTB Group and Staff International CEO, added: “We are pleased to continue working alongside Dsquared2 and Dean and Dan. The extension of this license allows us to build on our shared achievements and contribute to the success of the brand.”

We’re told that further details on the brand’s strategic direction and upcoming initiatives will be announced in the coming months.