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Adidas A-type ultra-limited launch takes brand into true luxury arena

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February 11, 2025

Adidas Originals has launched a new, premium label that celebrates its heritage with the debut of A-Type. The collection reimagines its famous designs in much finer materials with a higher level of craftsmanship.

Adidas Originals A-Type

And it’s not meant to be just an homage to its archive or a slightly elevated offer. The high-end materials and artisanal manufacturing really do elevate it from mere sports or every day pieces into true luxury.

Adidas is talking about an “artisanal” offer put together in “outstanding ateliers” with pricing of around $1,500 for a leather track jacket.

Not that pricing is hugely relevant at present because for now, it’s something not on general release and only ‘friends and family’ can get their hands on the products. But A-Type will likely be available more widely with future releases.

It’s as if the German sports giant has decided that, after years of high-end designer collabs, it can do true luxury on its own based purely on its proprietary design codes. Its designer link-ups will continue, however.

A-Type’s first offer focuses on a monochrome palette for the Superstar sneaker (no surprise there given its icon status), as well as the Firebird tracksuit and Airliner bag.

The A-Type Superstar is handmade in Italy using premium leather, and comes complete with cashmere shoelaces with silver-plated lace tips. The shoes also come in a moulded box with wooden shoe trees and white gloves — yes, Adidas really is taking this project to high-end extremes.

The Firebird (including top, pants and shorts) harks back to the style of the product’s 1980s launch but also features premium leather materials and handcrafted details and there are cashmere-blended T-shirts to add an extra luxe edge.

Adidas Originals A-Type

The bag, meanwhile, looks back to the 1970s original and reinvents it in supple leather with premium hardware for both large and small sizes.

To underscore the luxury element of all this, Adidas has also included sterling silver Trefoil jewellery in the mix with pendants, rings, and earrings.

It’s all supported by a campaign featuring Pusha T, Tyshawn Jones, Selena Forrest, Fiffany Luu, Paloma Elsesser, and DJ Hank Korsa.

It’s significant that the line was launched during such a high-profile event as New York Fashion Week but that, of course, attracted the ire of campaign group PETA. As well as targeting Coach during NYFW, the group protested about Adidas using “tormented ostriches and other animals”. Its president Ingrid Newkirk said: “PETA is calling on Adidas to step away from leather and stick to the wonderful cruelty-free vegan materials it already offers.”

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Fashion

River Island chair Bradbury to leave for personal reasons, Ben Lewis returns as CEO

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February 11, 2025

Richard Bradbury, executive chair of family-owned fashion retailer River Island, is stepping down from his role, citing personal reasons, the retailer conformed in a statement.

Photo: Sandra Halliday

Following the announcement of his departure, River Island also said Ben Lewis, who is related to founder and owner Bernard Lewis, will return to the position of CEO with immediate effect. Clive Lewis, the son of the founder, will also take on his previous role as non-executive chair with immediate effect.

Ben Lewis, who previously held the CEO position for nearly a decade before stepping down in 2019, said: “I am excited to be rejoining River Island at such a pivotal time.”

He added: “Richard has built a great team, and I look forward to working with them to continue to develop the business and capture the many opportunities ahead.”

Bradbury, who had served as its CEO until 2010, rejoining River Island in December 2022, added: “It has been a great honour to have worked in this amazing business twice. The River Island team is incredible, and during the last two years we have achieved so much together to position the business for its next phase. I know [it] will be in strong and capable hands under the experienced leadership of Ben.”

After swinging to a loss in 2023, River Island reportedly last month drafted in consultants from AlixPartners to focus on profit improvement.

 

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Borsalino diversifies into glasses with Ophy Eyewear

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Nicola Mira

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February 11, 2025

Italian hatmaker Borsalino is diversifying by introducing a capsule collection of glasses. It is Borsalino’s first foray in the eyewear segment since it was bought in 2018 by Haeres Equita, the investment fund led by Philippe Camperio. Borsalino had developed a line of glasses in the 2000s, and this time it has partnered with emerging brand Ophy Eyewear, creating an exclusive collaboration.

Borsalino will drop a collection of glasses with Ophy Eyewear in spring – Borsalino

“The collaboration with Ophy marks a new milestone in our brand’s growth,” said Mauro Baglietto, CEO of Borsalino, in a press release. He added that this is a “new chapter in Borsalino’s quest for creative synergies, as it continues to promote a dialogue between tradition and innovation.”

Ophy is an emerging Italian eyewear brand founded in 2018 by Sicilian designer Placido Minissale, an architecture enthusiast who designs his collections with a contemporary approach, deconstructing the forms of classic eyewear.

Borsalino and Ophy have developed a capsule collection of four models called ‘Jean’, ‘Alain’, ‘Ingrid’ and ‘Marcello’, previewed at the Mido eyewear trade show held in Milan on February 8-10. In the press release, Borsalino described them as “glasses that strike a perfect balance between contemporary design and timeless style” with their “essential geometric lines and distinctive details.”

The cellulose acetate frames are available in black and in dark or light brown tortoiseshell, and are all decorated with the golden Borsalino logo. The line will be commercialised at a retail price of €330 from end of March and April via Borsalino retailers and duty-free stores and the brand’s e-shop, as well as selected eyewear specialists worldwide.

In the last few years, Borsalino has dropped a number of collaborations, notably with long-established brands. Recently, it partnered with iconic Neapolitan tie brand E. Marinella, and with century-old Italian jewellery brand Damiani. In 2023, Borsalino created capsule collections with Saint Laurent, Elie Saab and Chloé.

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Hugo Boss renews childrenswear license with CWF until 2029

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February 11, 2025

The Hugo Boss group has renewed until 2029 the license agreement for the Boss and Hugo childrenswear collections with French company CWF (Children Worldwide Fashion), the group’s licensee for over 15 years.

Hugo Boss has renewed its kidswear license deal with CWF until 2029 – HUGO BOSS

The deal includes the Boss Newborn, Boss Infant Boy, Boss Kid Boy and Boss Kid Girl lines, covering the 0-16 age group, and the Hugo Boy and Hugo Girl lines for 4 to 16-year-olds. CWF will take care of the design, production and worldwide distribution of the lines’ apparel, footwear, underwear and hosiery.

“As the European market leader in high-quality children’s fashion, CWF is the right partner for us to further leverage the potential of Boss and Hugo in the kidswear segment in the years to come,” said Daniel Grieder, CEO of Hugo Boss.

CWF was founded in 1965 and is based in Les Herbiers, France. Its portfolio includes one own brand and 13 licences for brands in the premium and luxury childrenswear segment. The company has over 900 employees, and in 2024 it distributed approximately 8 million units in 83 countries via 2,000 stores, including 350 department stores, 30 leading e-tailers, and 70 stores of the Kids Around chain, the group’s multibrand childrenswear retailer.

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