The United States and Switzerland said Friday that they have reached an agreement to sharply lower tariffs imposed by President Donald Trump, with the Alpine nation vowing to invest $200 billion in the US to win over the White House.
AFP
The deal was announced a day after talks in Washington, where Swiss economy minister Guy Parmelin visited in hopes of easing steep duties the Trump administration rolled out this year.
Trump shocked Switzerland in August when he slapped an added 39-percent duty on imports of goods from the country, among the highest in his global tariff blitz.
The latest framework agreement brings this tariff down to 15 percent for Switzerland and Liechtenstein products, the White House said.
The new rate will serve as a ceiling for goods previously tariffed at lower levels, while goods already facing tariffs above 15 percent will not be additionally hit — similar to US deals with other key partners.
“We’ve essentially reached a deal with Switzerland,” US Trade Representative Jamieson Greer told CNBC in an interview.
He added that the Swiss would send manufacturing, such as pharmaceuticals, gold smelting and railway equipment, to US shores.
A White House statement said the countries hope to conclude their full pact by the first quarter of 2026.
As part of the deal, “Swiss companies intend to make $200 billion in direct investments in the United States by the end of 2028,” a Swiss government statement said. This would also include efforts to strengthen vocational education and training.
The high tariff rate had jeopardized entire sectors of the export-heavy Swiss economy, notably watchmaking and industrial machinery, but also chocolate and cheese.
While the pharmaceutical industry, Switzerland’s largest export sector, enjoys exemptions from these sweeping tariffs, it faced regular threats that Trump would soon target them too.
The Trump administration has excluded specific sectors from its countrywide tariff rates, but has been pursuing investigations that lead to industry-specific duties.
The latest deal brings some relief by committing that pharmaceutical goods and semiconductors of Switzerland and Liechtenstein face a maximum tariff of 15 percent if Washington were to impose fresh duties on these sectors.
In turn, both countries intend to remove some tariffs across agriculture and industrial sectors, including on various nuts, fish and seafood, the White House added.
They also plan to refrain from imposing digital services taxes, the US statement said.
Parmelin said Friday that discussions will continue for key products like industrial machinery, steel, aluminum, coffee and cheese.
Swissmem, the association of the mechanical and electrical engineering industry, expressed relief at Friday’s announcement.
Swiss businesses have been worried that their competitors in other wealthy economies will have an edge over them, given that the European Union and Japan had negotiated lower tariff levels of 15 percent.
While Swissmem noted that the deal brings “temporary relief,” its president Martin Hirzel warned that “we must not let our guard down. New tariffs could be introduced.”
Last week, the heads of six top Swiss firms, including watchmaker Rolex and luxury goods giant Richemont, met with Trump to plead for relief from the tariffs.
Yves Bugmann, president of the Federation of the Swiss Watch Industry, said the announced tariff reduction was good news for an industry facing challenges including an unpredictable Chinese market.
He added that the high rate had been “unjustified and caused a great deal of uncertainty” in the sector.
Trump has imposed sweeping duties on trading partners around the world since returning to the presidency, with separate levies on specific sectors like steel, aluminum and autos.
The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.
Reuters
Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.
The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.
Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.
“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.
Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
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Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.
Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm.
In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.
Matteo Calonaci – Burberry
Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.
Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.
JohnattanLeon – Burberry
Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.