Fashion
Erdem opens second London store on Sloane Street
Published
October 23, 2025
Sloane Street continues to attract the biggest and most creative designer names and the latest arrival there is Erdem, which opened this week on the ultra-high-end street that runs between Chelsea’s King’s Road and Knightsbridge in London.
The label’s new 120 sq m store is only the brand’s second London location and comes a decade after the opening of its flagship on South Audley Street in Mayfair, which is part of London’s West End.
So it now has a home in both of London’s most upmarket shopping districts.
The space is meant to embrace the idea of a collector’s studio and to that end it features notable works by leading female artists including Tracey Emin, Nan Goldin, and Kaye Donachie, “shown in dialogue with key pieces” by painter Henry Lamb and German Expressionist sculptor Wilhelm Lehmbruck.
“After 10 years in Mayfair, our expansion to Sloane Street represents a natural evolution,” said the label’s founder and creative chief Erdem Moralioglu. “If South Audley Street feels like her private home, then Sloane Street is her studio – a space full of energy and expression.”
Designed by P Joseph Architecture & Design, the two-storey space occupies a 1920s Art Deco building and reflects the house’s signature codes “with a focus on craft and contrast. Warm, textured materials such as canvas, plaster and wood sit alongside clean, modern elements in steel and glass, creating a refined yet intimate environment”.
As well as those artworks, key details inside include hand-painted canvas wall panels in Erdem’s signature blue, reclaimed encaustic floor tiles, plaster finished mannequins and bespoke furniture and lighting pieces by British and international makers.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
December 8, 2025
Boss is further deepening its role as a patron of the international art scene and as a partner of Art Basel. At the inaugural Art Basel Awards Night in Miami Beach last week, the fashion house presented the Boss Award for Outstanding Achievement for the first time. The 2025 award goes to the artist Meriem Bennani, whose multimedia practice is renowned for its innovative, humorous, and critically engaged storytelling.
The Moroccan-born New Yorker works across a variety of artistic media, including video, sound, animation, sculpture, and large-scale installations. She is known for combining humour, pop-cultural aesthetics, and digital language in her narratives to create immersive, playful yet incisive works that resonate with audiences.
The prize was presented by CEO Daniel Grieder and creative director Marco Falcioni. The award will continue to recognise artistic practices that open up new perspectives and spark relevant social dialogue.
“I am deeply honoured to have my work recognised by such an iconic brand that has long championed innovative art that speaks to a wider public. This award inspires me to continue creating works that challenge perspectives and celebrate the beauty of collective experiences,” said Meriem Bennani at the award ceremony.
The highlight of the ceremony was the installation of an immersive catwalk entitled “1995–2025: 30 Years of Arts Sponsorship,” which spotlighted the brand’s arts patronage over the past three decades. Milestones included the “Paper Suit” by artist James Rosenquist from 1998, which marries the timeless craftsmanship of tailoring with the ephemerality of paper. Also featured were the Hugo Boss Prize, awarded for many years in collaboration with the Solomon R. Guggenheim Foundation and Museum, and a retrospective of the Hugo Boss Asia Art Award, launched jointly with the Rockbund Art Museum in Shanghai.
“Art has been an integral part of our DNA for over 30 years, and our partnership with Art Basel takes our commitment to a new level. We are proud to present the inaugural Boss Award for Outstanding Achievement to its first recipient, Meriem Bennani. This award marks the beginning of an exciting journey, and we look forward to shaping the future of art together,” said CEO Daniel Grieder.
“Fashion is an integral part of our everyday lives and serves as a bridge between the individual and society, often blurring the line between functionality and art. From our beginnings to our latest fashion show, Hugo Boss has been committed to the dialogue between fashion and contemporary art, as it continues to inspire innovation, creativity, and forward-thinking ideas,” added creative director Marco Falcioni.
The Boss Award is endowed with $100,000 and supports both future projects and a charitable initiative of the laureate’s choice. The award is open to living artists working across all media, with a particular focus on emerging talents who are shaping discussions within and beyond the art world.
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Copyright © 2025 FashionNetwork.com All rights reserved.
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