Customer loyalty is high on Fenwick’s agenda beginning this autumn/winter with the department store group going big with its just-launched MyFenwick initiative.
How big? A nationwide ad campaign will span 50 sites across the country delivering 20 million impressions and almost one million households reached through targeted door drops.
Designed to reward customers with points, experiences, and exclusive member benefits across its stores and online, it’s supported by a multi-channel banner campaign ‘Earn Your Stripes’.
The points-based tiered programme (Green, Silver and Gold) allows customers to “collect points through purchases and engagement”. These can then be redeemed through monetary rewards, access to members-only events and experiences, complimentary beauty sampling, priority ticket access, and exclusive brand previews.
Points can be redeemed as money off future purchases across Fenwick. Rewards start from just £2 off for 200 points, £5 off for 500 points, £10 off for 1000 points and so on, “giving customers the flexibility to use their balance for small treats or to save towards something special”.
As the programme works on a rolling 12-month basis, points earned today remain valid for a full year, encouraging members to use the rewards of their loyalty at a pace that suits them.
All members begin at the Green tier with every tier designed to offer customers a richer experience the more they engage. All can enjoy priority booking for Fenwick events and access to members-only shopping events, while the Silver tier introduces additional rewards such as a birthday one (double points on purchases one week before and one week after a member’s birthday), in-store complimentary beauty sampling, and invitations to exclusive previews including restaurant events, and campaign and product launches.
In addition to triple birthday points and invites to private fashion showcases, MyFenwick’s all-tier-encompassing Gold standard is where members will additionally gain access to exclusive cultural brand experiences with some of Fenwick’s key partners including Newcastle United Football Club, Baltic Centre for Contemporary Art, the British Fashion Council, Greggs, and Glasshouse “offering members unique opportunities to connect with the brands and institutions they love”.
To mark the launch, Fenwick’s created a large-scale projection on the Baltic Centre for Contemporary Art in its flagship city Newcastle. The projection, featuring the ‘Earn Your Stripes’ campaign creative, was accompanied by the illumination of the Millennium Bridge in Fenwick green, “generating a striking visual across iconic landmarks in Fenwick’s place of origin in 1882”.
The wider campaign sees MyFenwick supported by a high-impact national and local campaign “designed to drive awareness and sign-ups across all catchments”.
The Barcelona-based fashion and accessories brand is furthering its international strategy by entering a new market. Desigual has made its debut in India in partnership with Myntra, the country’s leading fashion and beauty e-commerce platform, as part of its 2025–2028 expansion plan.
The fashion and accessories brand is entering the Indian market for the first time in partnership with the Myntra platform. – Desigual
On the platform, which hosts more than 60 million active users, the brand will showcase its creative world, offering an initial selection of accessories from its spring/summer 2025 and autumn/winter 2025 collections. Looking ahead, a second phase is planned for 2026 that will broaden its range in the Indian market with the addition of apparel.
Through this collaboration, the brand aims to reach a young, digitally focused audience in a market that is experiencing strong growth within global e-commerce. The move will also help strengthen its relationships with new customers and reinforce its international consolidation strategy.
Founded in 1984 by Thomas Meyer, the Barcelona-based company has more than 280 company-owned stores and a presence in 107 markets through ten sales channels. In financial terms, Desigual posted revenue of €332 million in 2024, driven in particular by its international expansion and the growth of its digital business.
This article is an automatic translation. Click here to read the original article.
A three-year-old family office backed by Europe’s wealthiest clan is quietly laying the groundwork for acquiring additional assets outside their luxury behemoth, Hermes International SCA.
An Hermes store in Arizona, US – Hermès
Krefeld, named after the town in Germany where ancestor Thierry Hermes was born, has created a separate company called Breithorn Holding that can oversee fund and asset management, according to a filing. Charles-Henri Chaliac, 49, who heads the family office, will also serve as the new firm’s chief executive officer.
The move signals the growing ambitions of the family office created in 2022 by descendants from different branches of the sprawling dynasty. In the aftermath of fighting off a 2010 takeover attempt by LVMH founder and rival Bernard Arnault, the heirs pooled their separate investment vehicles into what has emerged as Krefeld. Reflecting the clan’s penchant for discretion, the family office has remained secretive about operations, management, and strategy since then.
Krefeld has so far made few investment announcements, one of the first being in French insurer Albingia. The family office also took a minority stake in closely held Anjac Health & Beauty alongside KKR & Co., Les Echos reported. A spokesperson for Hermes didn’t respond to requests for comment about Krefeld.
The more than 100 heirs to the Hermes fortune have a combined net worth of $186 billion, according to the Bloomberg Billionaires Index, making them the richest family in Europe. With a stake of around 67% in the listed company, they have pocketed €5.1 billion ($5.9 billion) in dividends for the past four record-breaking years, giving Krefeld firepower for investments.
With Krefeld, the Hermes descendants joined other ultra-wealthy French clans with family offices including Francoise Bettencourt Meyers, the billionaire L’Oreal heiress, who has Tethys; the Wertheimer brothers behind Chanel, with Mousse Partners; and Arnault, who invests through closely held Agache among other vehicles.
There are few public details about Krefeld and its new offshoot, Breithorn, which are based at the same address in central Paris.
Krefeld has raised its maximum authorised capital to €1 billion and its statutes stipulate that shareholders can only be descendants of Emile Maurice Hermes, who expanded the Parisian harness workshop started in 1837 by his grandfather, Thierry, into leather goods and baggage lines. Today, Hermes is best known for pricey handbags, silk scarves, and high-end fashion, having reported €15 billion in sales last year.
Krefeld, which is charged with investing the personal wealth of its Hermes backers, is chaired by Matthieu Dumas and the board populated by heirs with surnames including Bauer, de Seynes, Guerrand, and Mommeja. Chaliac joined last year from Belgian private equity firm Cobepa, while Claire Zeng moved to Krefeld in 2024 from Morgan Stanley, according to a LinkedIn post.
Frasers Group has made yet another property acquisition, announcing on Tuesday that it has bought Swindon Designer Outlet.
Swindon Designer Outlet – Photo: McArthurGlen
The company said the move marks “a meaningful step towards achieving the group’s vision of building the planet’s most admired and compelling brand ecosystem”.
It added that through acquisitions of “strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies — including Nike, Adidas, Boss — and aims to serve consumers across the UK with the best value and product offerings”.
It didn’t share the price it paid but reports a few months ago suggested it was in talks to buy the property for around £275 million.
Swindon Designer Outlet opened in 1997 and covers 250,000 sq ft. It attracts over 3 million visitors annually with outlet centres at all price levels among the most buoyant shopping destinations in the UK. The centre has been owned by LaSalle Investment Management since 2022 and has been managed by outlet-specialist McArthurGlen Group.
The news comes just a month after we learned that Frasers had acquired Braehead Shopping Centre in Glasgow and also comes in the wake of a flurry of property deals by the acquisitive retail giant.
The company has also acquired shopping centres such as Princesshay, Overgate, Fremlin Walk, Frenchgate, Junction 32 Outlet Park and more.
CEO Michael Murray said: “Physical retail is central to our Elevation Strategy and investing in Swindon — one of the UK’s top five outlets by footfall — strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”