Singapore-based apparel brand, Halara, is expanding into the UK market “after rapidly gaining traction in the global athleisure space”.
Pop-ups, like this recent one in LA, are key for the brand as it reaches out to consumers globally – Halara
It recently opened in Britain online and now has plans to introduce a UK pop-up experience later in 2025, bringing its digital-first, community-driven model into physical retail space, to work alongside its app and online platform.
It’s a model it has used in other markets and pop-ups continue to be a major focus for the firm.
The brand, which was founded in 2020 by Joyce Zhang, has built a reputation for fashion-focused, affordable womenswear made from performance-driven fabrics. It offers both everyday clothing and active/leisure pieces and the ongoing popularity of athleisure in the UK means it could be a lucrative market for the business.
Halara’s rapid rise has been fuelled by its strong presence on TikTok, where it has “built a community through high-volume creator partnerships and relatable, story-led content”. And it uses feedback from that community to drive product development.
Jessica Thompson, global brand president at the business, said that “since its launch, Halara has experienced strong, consistent growth, doubling revenue year on year. This momentum is driven by innovation, not just in our product range, but in how we operate.
“We were early to platforms like TikTok, embraced AI-powered tools, and adopted flexible production models that keep us ahead of trends and allow us to move quickly in response to consumer demand.
“TikTok has been a powerful engine for engagement and brand storytelling, sparking conversations through ads, creators, and organic word of mouth from our real customers. This traction has helped build a vibrant community and fuelled sales growth.
“We’re also excited to bring our product to life through offline activations, giving UK customers the chance to touch, try, and experience Halara in person through impactful brand moments.”
The world’s largest fashion retailer staged a stock-market comeback this week as Inditex SA’s push to differentiate itself from fierce ultra-low-price competition shows signs of bearing fruit.
Inside a Zara store – Zara
The owner of Zara, Bershka, and Massimo Dutti has seen its shares jump 14%, putting them on track for their best week in five years. Strong third-quarter results, coupled with accelerating November sales, were seen as evidence of the company’s resilience against weaker consumer sentiment.
This week’s surge put the stock on course for an annual gain, after what had previously looked like a lacklustre 2025. Inditex- whose second-largest market is the US- had been punished for its exposure to tariffs and a weaker greenback, amid concerns about softening consumer demand and intensifying competition from Chinese fast-fashion firms.
While its 10% rise this year trails the 50% jump for UK retailer Next Plc and the 19% gain at Sweden’s Hennes & Mauritz AB, Inditex is now outperforming the broader European retail sector. Analysts have welcomed the firm’s push to steer its Zara and Massimo Dutti brands further into the premium segment as it seeks to outmuscle competitors such as Shein and Temu. “The strategy is not to chase ultra-low prices, but to deliver premium-looking products at a good-value price point,” Alphavalue analyst Jie Zhang wrote in a note.
After this week’s rally, Inditex is trading at a substantially higher valuation than peers at 26 times forward earnings- on par with luxury behemoth LVMH. The firm’s strong third-quarter earnings reinforce “the quality of the business and will make investors question whether the right peer group for this company is luxury rather than retail in our view,” said Deutsche Bank AG analyst Adam Cochrane.
Inditex’s latest trading update spurred upward earnings revisions and price target upgrades, with more bullishness among brokers likely to follow, as the current consensus 12-month forward price target doesn’t leave any room for further upside. “These growth levels should provide reassurance of the continued opportunity for outperformance, including into 2026,” said JPMorgan & Chase Co. analyst Georgina Johanan.
A partnership between Agromethod Labs and CITEVE is advancing hydroponic cotton cultivation, a project that could make Portugal the only country in Europe to host the entire cotton value chain, from fibre to clothing.
Agromethod Labs was founded earlier this year with the mission of developing more sustainable, future-oriented agricultural solutions. Its founder, Raquel Maria, a chemist by training with a long track record in academic research, explains that the impetus to create thestart-upstemmed from a personal concern.
“Academia allows us to change the world on a small scale. I felt it was time to bring that knowledge into the real world and have a greater impact on future generations,” she told Portugal Têxtil.
Although Agromethod Labs works across several fields, cotton quickly stood out, building on previous research, notably by researcher Filipe Natálio, currently at the Applied Biomolecular Sciences Unit (UCIBIO) of the School of Science and Technology at Universidade Nova de Lisboa (NOVA FCT). “But we want to continue working on other types of crops and other seeds. Agromethod Labs is bigger than cotton,” she says.
Approaching CITEVE marked a turning point. According to the founder, the hydroponic cotton project “was very much on paper” and required initial investment and a solid technological partner. “CITEVE was decisive. It came along at the right time and finally gave us the opportunity to get started with something that we had already thought about extensively, but which was not yet in a position to move forward,” she says.
The collaboration has made it possible to implement a functional mini pilot, already with measurable results, and to prepare the next phase: a larger-scale pilot that will incorporate vertical farming to maximise the production area.
Advantages and challenges
Hydroponic cultivation offers significant advantages, notes Raquel Maria. “We can grow anywhere in the world, without reliance on sunlight and without geographical limitations,” she explains. It also enables continuous production. “We are no longer limited to a single annual harvest. We can get three or four harvests a year,” she says.
Early results also show improvements in the fibre. “We have obtained cotton with better mechanical properties and greater whiteness, which can reduce some stages in textile processing,” says Raquel Maria.
Even so, the founder of Agromethod Labs recognises that there are challenges, particularly in terms of costs, since this cultivation technique is more expensive. However, incorporating vertical farming in the new pilot could help. “If we double the production area, we can get closer to the economic viability we want,” she believes. Considering the higher costs and added value of the fibre, the raw material produced “in the initial phase will be directed to specialised markets,” she says.
The small-scale production carried out in a room at CITEVE has already made it possible to produce yarn from hydroponic cotton. The next symbolic goal will be “to make a T-shirt and be able to say that it was made with cotton produced in Portugal would be wonderful,” confesses Raquel Maria.
With expansion planned for the next six months, the aim will be to significantly increase production and take an important step closer to the market. According to the founder of Agromethod Labs, the Portuguese textile industry has already started to show enthusiasm. “There have been several expressions of interest. We are completely open to collaborating with Portuguese companies,” she says.
However, the ambition goes beyond fibre production. “Portugal could be the only country in Europe to have the entire value chain- from raw material to end product- in a single territory. That would be a milestone for the country,” concludes Raquel Maria.
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Dancing in the Clouds: the 2026 colour designated by the Pantone Color Institute is Pantone 11-4201 Cloud Dancer: “A neutral shade of white that fosters calm, clarity, and a creative breathing space in a world full of noise.”
Pantone 2026
Pantone’s website crashed as the countdown ended, while the announcement on social media showed a woman dressed in white, gazing dreamily at a cloud-filled sky.
Since 1999, beginning with Cerulean Blue, Pantone’s global experts have been naming the Color of the Year, the shade they believe will become prevalent across fashion, food, design, and entertainment; in 2026, that mantle falls to Cloud Dancer.
Cloud Dancer is a blank canvas on which to begin anew, explained Leatrice Eiseman, executive director of the Pantone Color Institute: “An invitation to open new paths and new ways of thinking.”
The mood is clearly one of serenity and an invitation to open new chapters; the election in New York of the young mayor Zohran Mamdani could be an example of this new philosophy. And yet, given the recent political climate in the US under Donald Trump, some, such as New York Times fashion editor Vanessa Friedman, have raised the possibility of MAGA and anti-DEI instrumentalisation, since the white of 2026 has ‘wiped out’ the 2025 colour, Mocha Mousse, a light brown between cappuccino and chocolate.
“Skin tones did not influence this at all,” Laurie Pressman, president of the Pantone Institute, was quick to point out, noting that Pantone has already received similar questions about other recent choices. “With Peach Fuzz in 2024 and then with Mocha Mousse 2025, we were asked whether the choice had anything to do with race or ethnicity. That’s not how it works. We try to understand what people are looking for and which colour can hopefully provide an answer.” And so Pressman invites us to look beyond metaphors: “It’s a softer white,” she said, describing the hue. “It isn’t a pure white, it isn’t a technical white, it isn’t that optically very bright white that, if we think back to the post-Covid period, people were seeking. This is deliberately an unbleached white, a very natural-looking white.”
Meanwhile, the launch of Cloud Dancer has attracted a host of brands eager to keep pace: Hasbro’s Play-Doh has created a tub of Play-Doh in this hue, while Post-it has released pads in the same shade as part of its Neutrality Collection; and the Mandarin Oriental luxury hotel chain will centre its afternoon tea and spa experiences on this minimalist colour. Spotify has also come on board, in its first collaboration with Pantone, creating a multisensory experience that translates “the emotion of colour” into sound through personalised playlists.
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Politics8 years ago