Cécred announced on Tuesday the launch of the “Cécred Roadshow”, a nationwide mobile pop-up tour that will activate at every U.S. stadium location of Beyonce’s Cowboy Carter Tour.

The tour will officially kick off in Inglewood at SoFi Stadium on April 28 and will follow the Cowboy Carter Tour across the U.S., with stops in Chicago, NYC/New Jersey, Houston, Washington D.C., Atlanta, and Las Vegas.

In addition to stadium events, the Roadshow will visit select Ulta Beauty locations in major cities during the tour, including Los Angeles (May), Chicago (May), Houston (June), and Atlanta (July).

The Cécred Roadshow will offer a range of interactive experiences designed to educate, engage, and celebrate hair of all types and textures. Housed inside a custom chrome-wrapped trailer, the mobile experience features immersive displays, product demos, and a Cécred salon stage. Fans can take part in hands-on moments and photo ops, including the Cécred Fan Cam and larger-than-life product installations.

Guests will also receive exclusive Cécred samples and limited-edition merchandise available only at roadshow stops.

The tour marks the first multi-city pop-up tour and follows the success of Cécred’s first pop-up in SoHo last fall, and most recently, a record-breaking retail debut at Ulta Beauty. 

The Estée Lauder Companies announced on Tuesday the appointment of Brian Franz to the role of chief technology, data and analytics officer, effective April 21.

Franz will report to president and chief executive officer Stéphane de La Faverie and will join the cosmetic giant’s executive team.

As the New York-based company’s first-ever combined chief data technology, data and analytics officer, Franz will be charged with overseeing the firm’s global data and technology capabilities that drive technology innovation, improve business agility, and deliver personalized consumer experiences.

Franz will lead the company’s global information technology (IT) organization, and will also oversee the digital technology and experience and enterprise data teams. As he leads this new chapter for company’s technology teams, the executive will leverage capabilities from key external technology partners to support additional modernization and innovation for the company, the company added.

A seasoned executive with experience in technology, operations, and business transformation, Franz joins The Estée Lauder Companies from State Street, where he most recently served as executive vice president, global chief information officer and head of enterprise resiliency. In this role, he led global technology, enterprise resiliency and data for the organization. 

Prior to State Street, he held senior leadership roles at Diageo PLC, including chief productivity officer and CIO, and served as CIO at PepsiCo International. Earlier in his career, he held leadership roles at GE, including GE Capital and AT&T. 

“As we drive our bold Beauty Reimagined vision, Brian’s deep expertise and fresh perspectives will be pivotal in executing the biggest technology and operational transformation in our company’s history,” said de La Faverie.

“Brian’s experience in modernizing infrastructure, building resilient and sustainable platforms, and advancing AI-driven capabilities will be critical as we accelerate our evolution into a more agile and consumer-focused organization. Brian’s strategic leadership, combined with his passion for innovation and talent development, makes him the ideal leader to shape the future of technology, data and analytics at The Estée Lauder Companies.”

The appointment comes just moves after Estée Lauder posted a better-than-expected sales update for the recently ended second quarter. In February, the company said sales fell 6% to $4 billion in the quarter, compared with analysts’ estimates of 7.3% drop to $3.97 billion, as per data compiled by LSEG.

At the time of reporting, the company said it is expanded its previously announced restructuring plan that would include up to 7,000 job cuts across its global operations, to help it return to sales growth and restore a solid double-digit adjusted operating margin over the next few years.

Tory Burch has opened an expanded flagship store on Rodeo Drive, partnering with Gwenaël Nicolas of design studio Curiosity, who also worked on the Mercer Street flagship in New York.

The facade of the three-story space is characterized by a sculptural trellis that climbs the building. Floor-to-ceiling windows and a skylight atrium bring in natural light, which filters through the space and down a sweeping marble staircase inspired by Italian architect Carlo Scarpa.

Inside, the walls are curved and striated, resembling layers of rock. The store’s design uses raw materials like concrete, stone, and hammered iron to contrast with softer, organic shapes.

Furniture and decor span styles and eras, including Swedish mid-century, French Deco, Shaker minimalism, and Italian modernism. All pieces were sourced by Tory Burch herself, with a colour scheme spanning shades of limoncello, tobacco, rust, and moss, as a nod to her first store in Nolita.

“Working on this store was incredibly personal. I have loved Rodeo Drive ever since we opened our flagship 12 years ago, and it was an exciting challenge to expand it and introduce an aesthetic that reflects where we are today,” said Tory Burch, executive chairman and chief creative officer. 

“I wanted to create tension through materials, forms, and textures, and mix elements across genres and periods — old and new, artisanal and spare. To me, the store feels quintessentially L.A., where modern design is juxtaposed against so much natural beauty: the light, the mountains, the ocean.”
 
The full Tory Burch collection is available at the location, including clothing, shoes, handbags, jewelry, accessories, activewear, and fragrance. The first floor houses handbags, the second features shoes and sport collections, and the third includes ready-to-wear and jewelry, along with a VIP room and atrium.

The store opens with the launch of Tory Burch’s Spring 2025 collection, first shown at the former Domino Sugar Factory in Brooklyn.

Chief executive officer Pierre-Yves Roussel added: “Since opening her first store in Soho in 2004, Tory has had a singular approach to retail, creating unique and welcoming environments that reflect her passion for home interiors. As she has for all of our global flagships, Tory sourced found objects that celebrate craft, art, and culture for our Rodeo store. We are excited for our customers to discover our beautiful collections in this new space.”