With an already extensive merchandise back catalogue to their name, The Rolling Stones have now now added an upcycled capsule collection to the line-up under the band’s RS No 9 store banner.
The line’s been named ‘Stones Reimaged’, featuring apparel “that breathes new life into iconic graphics, creating exclusive and limited-edition pieces that give fans the opportunity to own a piece of rock history, all the while embracing an eco-friendly approach”.
The collection features three exclusive pieces made from deadstock originating from the 2022 ‘Sixty’ tour range. The apparel includes two panelled tees, a unisex and cropped version (priced £60), and a long sleeve T-shirt (£70). It also includes a new woven label also crafted from recycled polyester.
Produced by Bravado, Universal Music Group’s brand management company, the items have been reimagined and made by London-based social enterprise company Fashion-Enter, which is “dedicated to ethical garment manufacturing and sustainable practices within the fashion industry”.
Its CEO Jenny Holloway said: “This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the T-shirts to create new and innovative designs.”
The limited-edition collection is available at its London Carnaby store, and online.
