Jewellery and accessories retailer Lovisa is to open a 915 sq ft store at Essex’s Liberty Romford in June.

Billed by owner/operator Redical as the “number one London satellite shopping centre for retail spend”, Lovisa becomes the latest addition to the destination’s ongoing retail transformation. 

Joining peers H Samuel, Pandora, and Swarovski, Lovisa will stock its extensive range of necklaces, earrings and rings, as well as providing the retailer’s popular piercing services.

As the Australian brand continues its international expansion, it said destinations such as The Liberty Romford “are key in driving brand loyalty and engagement” by taking advantage of its “strong annual footfall of 13.6 million a year and high dwell time”.

Continuing its multi-year £7 million plan to “transform, elevate and evolve the destination”, Daniel Tucker, leasing manager at The Liberty Romford added: “The signing of Lovisa marks the next stage in our elevation of the [centre].”

Not two brands you’d readily put together for a collaboration but functional outdoor footwear label Hunter and LoveShackFancy, known for its romantic, whimsically feminine womenswear, have unveiled a limited-edition boot collection…. and it works.

The Hunter x LoveShackFancy capsule features eight styles that bring together a “flower-filled world… that feels both fresh and timeless… whether navigating rainy days or strolling through spring gardens, this collection delivers both style and substance”, we’re told. 

Adorned with LoveShackFancy’s signature blush pink florals, delicate bow patterns, and soft pastels, each pair “offers a fresh, fun twist on Authentic Brands-owned Hunter’s best-selling women’s and kid’s silhouettes”.

Made from natural rubber, the collection includes Hunter’s Women’s Original Tall Rain Boots, Women’s ‘Play’ Short Rain Boots, Big Kids Original Rain Boots, and Kids First Classic Rain Boots.

Shanya Perera, senior vice-president, Marketing, Advertising & PR at Marc Fisher Footwear, the US Hunter licensee, said: “The Original Rain Boot has always been a canvas for creative expression, and this collaboration allows us to bring that vision to life in a fresh, playful way.

“By blending our signature strengths, we’ve created a collection that speaks to a new generation of trendsetters and stylish moms who want to look effortlessly chic – rain or shine.”

Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, added: “Part of the magic of LoveShackFancy is bringing our whimsical aesthetic into everyday life, so being able to bring our signature heirloom florals to boots as functional and timeless as Hunter’s feels like the ultimate blend of romance and practicality.”