Plant-based hair growth and wellness brand Vegamour has announced the appointment of Michelle Miller as its first-ever chief marketing officer.
Michelle Miller – Courtesy
In her new role, Miller will oversee brand, growth, digital and community initiatives as she leads the Los Angeles-based company into its next phase of expansion.
A seasoned executive across haircare and beauty, Miller has experience in scaling high-growth beauty brands and crafting marketing strategies.
She most recently served as chief marketing officer at K18, where she led the brand to become the leading haircare brand on social media, generating more than 25 billion TikTok views and earning over 50 industry awards. She also played a pivotal role in K18’s acquisition by Unilever Prestige.
Prior to that, she served as vice president of marketing at Kosas, where she helped establish the brand as a leader in clean beauty and contributed to the acquisition of Too Faced by Estée Lauder.
“Michelle is a brand builder who understands how to convert cultural momentum into commercial growth,” said Eric Hohl, CEO of Vegamour.
“As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum.”
Last year, the clean beauty brand expanded into Canada via an exclusive retail partnership with Sephora.
