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ASOS adds For Love & Lemons to brand to webstore

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Digital fashion and lifestyle retailer ASOS has added to its extensive retail offer with the launch of the For Love & Lemons brand on the site.

A brand “synonymous with dreamy silhouettes, divine femininity, and a touch of daring romance”, the collection features 80 pieces spanning dresses, tops, skirts, swim, and lingerie. Standout styles include the embroidered heart broderie dress, a lace-boned corset mini, and the contrast polka heart print slip.

It’s arrival on the ASOS platform reflects a “rapidly gained… cult following”, reaching 3.5 million followers on Instagram since launching in 2010.

Shazmeen Malik, Brands director at ASOS said: “The brand’s super feminine aesthetic is unlike any other premium brand on [our platform], and we are confident it will be extremely popular with our customers. This partnership has been a long time in the making, and we couldn’t be more excited to finally bring it to life.”

For Love & Lemons’ Marketing director Nicolette Gazsi added: This partnership allows us to bring our signature designs to a global audience that embraces our distinct femininity. We can’t wait to see how our brand resonates with ASOS customers.”

ASOS has also been busy this week expanding its beauty offer via its premium Face + Body brands, launching Pat McGrath Labs’ on the site with a range of  53 SKUs spanning eyes, lips and base.

 

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Amazon loses court fight against record $812 million Luxembourg privacy fine

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March 19, 2025

Amazon lost its fight against a record 746 million euro ($812.4 million) fine handed out by Luxembourg’s privacy regulator four years ago as a court sided with the watchdog, according to a statement on the regulator’s website.

Reuters

The Luxembourg National Commission for Data Protection (CNPD) said the country’s administrative court dismissed Amazon’s appeal in a March 18 ruling.

The watchdog had penalised Amazon for processing personal data in breach of EU privacy rules known as the General Data Protection Regulation (GDPR). Europe has taken a tough line against such violations, with its landmark law setting the benchmark for other countries.

CNPD said its decision, which also included measures for Amazon to fix the issue, will remain suspended during the appeal period.

Amazon said it was considering appealing the court ruling.

It said the CNPD’s decision “imposed an unprecedented fine based on subjective interpretations of the law about which they had not previously published any interpretive guidance”.
 

© Thomson Reuters 2025 All rights reserved.



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How buyers see this season—Maud Pupato from Printemps shares her insight

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Translated by

Nazia BIBI KEENOO

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March 20, 2025

After six weeks of fashion weeks spanning New York, London, Milan, and Paris, the French capital closed out the runway marathon last week with an intense ten-day finale. As international trade dynamics remain uncertain and the luxury sector undergoes significant transformations, FashionNetwork.com spoke with department store buyers to gather their thoughts on the season, emerging trends, and key highlights. Maud Pupato, luxury womenswear and accessories buying director at Printemps, shares her perspective.

Maud Pupato, luxury womenswear and accessories buying director at Printemps. – Le Printemps

FashionNetwork.com: What key trends emerged from this season’s runway shows?

Maud Pupato: Romanticism and maximalism are making a strong comeback, perfectly embodied by Chloé and Valentino. Materials largely define this season’s trends. Fur is a dominant feature, appearing in coats, skirts, scarves, and collar accents. It was everywhere on the runways. Leather also played a pivotal role, adding power in head-to-toe looks or bringing modernity when paired with sophisticated or formal pieces—like at the Saint Laurent show, where bomber jackets provided a striking contrast to evening gowns.

Tailoring remains a key trend but is evolving—moving from masculine cuts to a more refined, intellectual take. Calvin Klein‘s show was the perfect example, offering structured coats and suits with a controlled sensuality. Styling and layering also played an increasingly prominent role, inspiring direct runway-to-street looks and encouraging individual reinterpretation.

FNW: With so many industry changes, what’s your overall impression of this season?

MP: This season, there’s an optimistic energy reflected in more colorful, vibrant, and richly embellished collections. However, there’s still a strong sense of nostalgia, with designers reworking the past through a modern lens. We saw this at Miu Miu, Saint Laurent, Chloé, Valentino, Givenchy, and Prada.

At the same time, black remains a dominant color, while soft, enveloping materials—like wool—evoke a sense of warmth and intimacy (The Row) or a winter fairytale aesthetic (Max Mara). Creativity took center stage, with brands cleverly reinterpreting their own codes, particularly at Courrèges, Fendi, and Givenchy.

Saint Laurent – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

 
FNW: Which three shows stood out the most, and why?

MP: Saint Laurent delivered an exceptionally strong collection, offering a futuristic vision rooted in an evocative past. Miu Miu was once again a highlight—the brand continues to refine its voice, creating conceptual and wearable looks. Lastly, The Row offered a truly standout moment. The show unfolded in an intimate setting, with models walking barefoot in tights, creating a quiet, powerful atmosphere. The collection itself was breathtaking.

FNW: In your opinion, which designer debuts were the most successful this season?

MP: Calvin Klein’s first collection under Veronica Leoni was one of the most compelling of the season. The brand approached its debut with humility but delivered a clear, thoughtful vision. In Paris, Sarah Burton also made an impressive entrance at Givenchy, offering striking statement pieces with a rich, expressive color palette.

FNW: Among independent brands and emerging designers, whose collections made an impact?

MP: Belgian designer Julie Kegels, in her second season in Paris, reworked classic tailoring with references to the 1980s and bold, sculptural silhouettes. On the other hand, Hannah Rose Dalton and Steven Raj Bhaskaran’s brand, Matières Fécales, brought a daring, unconventional take on glamour, embracing a darkly theatrical aesthetic.

Julie Kegels – Fall-Winter2025 – 2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

 
FNW: What are the must-have pieces this season? Which materials and colors will define the look?

MP: Fur—whether in full coats or as subtle detailing—is unavoidable this season. But beyond that, several standout pieces are emerging: a classic or leather trench, a perfectly tailored blazer, or a structured wool coat. Knit skirt-and-sweater sets are also gaining traction. For tops, I see strong interest in blouses with lavallière ties or ruffles, as well as simple white tank tops styled with visible satin lingerie. Knee-high socks or thigh-high stockings paired with sandals are also key styling elements.

In terms of color, we’re seeing bright, retro-inspired hues: red, olive green, blue, and pink. The must-have accessories? A structured bowling bag or ladylike handbag worn at the elbow and a cinched belt to define the waist.

FNW: Speaking of accessories, do you see any emerging trends?

MP: This season, head accessories played a major role, appearing at Valentino, Magda Butrym, Coperni, Marine Serre, and Christopher Esber. Scarves were also a key feature at Miu Miu, Courrèges, Ferragamo, and Acne Studios. Heels are getting higher—I saw fewer kitten heels and ballet flats. As for jewelry, the trend is all about layering: stacked crystal necklaces, oversized earrings, and chunky bangles are making a strong statement.

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Sarabande Foundation returns to NYC

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Sarabande Foundation, the organization established by Lee Alexander McQueen, is set to bring its ‘What Now?’ event back to New York City this May. 

Sarabande Foundation returns to NYC. – Sarabande Foundation

Taking place on Tuesday, May 6, at The Standard, East Village, What Now? serves as a bridge between education and the professional world, equipping attendees with the tools and industry insights needed to launch successful careers. 

The free event welcomes students, recent graduates, and self-taught creatives, providing them with one-on-one mentoring, portfolio reviews, and a post-event digital ‘Aid Pack’ filled with guidance for navigating the creative industries.

“A huge void exists between the safety of college and the reality of the working world. Particularly in fashion, the preconception and often misconception is that upon graduating your dream job awaits,” said Trino Verkade, director of Sarabande.

“The reality is quite different. But excitingly, on the flip side, the industry is so diverse and so rich in its need. There are numerous alternative models to navigating the industry other than ‘I graduated from fashion design and set up my own label’. What Now? helps people identify that their skillset is much broader than their degree.”

Last year’s event drew hundreds of eager graduates who lined up around the block to meet with 90 industry professionals from 23 globally renowned brands, including Christian Dior Couture, Fendi, Hermès, Khaite, Loewe, Louis Vuitton, Marc Jacobs, Thom Browne, Tiffany & Co., and Art & Commerce.

“I know what I’m looking for in a graduate, and all the brands taking part in What Now? also know what they want. This event provides an incredible opportunity for our next generation of creatives to have direct access to industry leaders from an exceptional group of brands,” added Francesca Amfitheatrof, president of The American Friends of Sarabande and artistic director watches and jewellery, Louis Vuitton.

“Our objective for this event is to advise and educate students on how to put their best foot forward in their career trajectory. Our industry is global, and events like this show graduates not just what’s possible for them, but how to thrive.”

People wishing to book their place should register via Eventbrite.

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