Digital fashion and lifestyle retailer ASOS has added to its extensive retail offer with the launch of the For Love & Lemons brand on the site.
A brand “synonymous with dreamy silhouettes, divine femininity, and a touch of daring romance”, the collection features 80 pieces spanning dresses, tops, skirts, swim, and lingerie. Standout styles include the embroidered heart broderie dress, a lace-boned corset mini, and the contrast polka heart print slip.
It’s arrival on the ASOS platform reflects a “rapidly gained… cult following”, reaching 3.5 million followers on Instagram since launching in 2010.
Shazmeen Malik, Brands director at ASOS said: “The brand’s super feminine aesthetic is unlike any other premium brand on [our platform], and we are confident it will be extremely popular with our customers. This partnership has been a long time in the making, and we couldn’t be more excited to finally bring it to life.”
For Love & Lemons’ Marketing director Nicolette Gazsi added: This partnership allows us to bring our signature designs to a global audience that embraces our distinct femininity. We can’t wait to see how our brand resonates with ASOS customers.”
ASOS has also been busy this week expanding its beauty offer via its premium Face + Body brands, launching Pat McGrath Labs’ on the site with a range of 53 SKUs spanning eyes, lips and base.
