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Schuh releases second ‘Same, But Different’ SS25 brand campaign

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Four months on and fashion footwear retailer Schuh returns with the second instalment of the ‘Same, But Different’ SS25 brand campaign that celebrates “individuality, connection and culture”.

The campaign, which challenges audiences to ‘Reject the Mundane’ moves the concept on to ‘Together Hits Different’, which focuses on the “intersectional crossroads where two people meet, who use their freedom of self-expression to act as a catalyst for their communities”.

Schuh said the campaign “is a tribute to the beauty of finding togetherness in our differences and the strength of unity – where personal style, shared passions and culture come together.”

It spotlights three duos – “six trailblazers who are shaping the future through fashion, music and sport – each telling their own story of identity, allyship, and belonging”.

They are Blackpool FC forward Jake Daniels and Baezians FC co-founder Nicole Chui “redefining what it means to belong in sport”; plus-size content creator Alessia Golfetto and disability advocate Georgia Stannard “redefining fashion on their own terms”; and instrumentalist Geo Jordan and DJ Clara Rosa who use “music as a force for connection”.

The campaign brings their stories to life through a mix of “behind-the-scenes moments, candid snapshots and striking portraits”. 

Stephanie Legg, chief marketing officer at Schuh, said: “Our customers are at the heart of everything we do. ‘Together Hits Different’ is a celebration of the unique voices in our community, and the strength that comes from embracing our differences.

“With this campaign, we want to inspire our customers to own their individuality, follow their passions and express themselves in whatever way feels right for them – without limits or expectations.”

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LVMH announces key executive appointments at Louis Vuitton, Loro Piana, and Dior

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Translated by

Nazia BIBI KEENOO

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March 12, 2025

Fresh off the heels of Paris Fashion Week, LVMH is shaking up the leadership of some of its biggest brands. Damien Bertrand, CEO of Loro Piana, is stepping into a new role at Louis Vuitton, while Frédéric Arnault takes over Loro Piana. Meanwhile, Pierre-Emmanuel Angeloglou, who currently leads Fendi, is set to become CEO of Christian Dior Couture.

“The success of our maisons is driven by dedicated and visionary leaders,” said Bernard Arnault, chairman and CEO of LVMH, in an official statement. “Damien, Frédéric, and Pierre-Emmanuel bring exceptional leadership, entrepreneurial vision, and a commitment to excellence. Their appointments reflect our strategy of cultivating top talent within the group.”

A strategic shift for LVMH’s powerhouses

Starting April 15, 2025, Pierre-Emmanuel Angeloglou will take over Christian Dior Couture, reporting directly to Delphine Arnault. He will oversee business operations, finance, and legal affairs, working closely with Delphine, with whom he has already formed a strong partnership. His successor at Fendi is expected to be announced soon.

Pierre-Emmanuel Angeloglou named CEO of Christian Dior Couture – LVMH

At Louis Vuitton, Damien Bertrand will enter his new role on June 10, 2025, reporting to CEO Pietro Beccari. He will take charge of product divisions, brand communication, business strategy, sustainability, and industrial operations. He is also set to join the LVMH executive committee in January 2026.

Damien Bertrand appointed deputy CEO of Louis Vuitton
Damien Bertrand appointed deputy CEO of Louis Vuitton – LVMH

Meanwhile, Frédéric Arnault will take over Loro Piana starting March 26, allowing for a transition period with Damien Bertrand, before officially assuming leadership on June 10, 2025. He will report to Toni Belloni, chairman of LVMH Italy, while his replacement at LVMH Watches is expected to be announced soon. This promotion also solidifies his position within both the LVMH leadership structure and the Arnault family hierarchy.

Frédéric Arnault appointed CEO of Loro Piana
Frédéric Arnault appointed CEO of Loro Piana – LVMH

Strategic moves amid luxury market challenges

These leadership changes highlight LVMH’s strategy to strengthen the management of its most profitable brands at a time when the luxury market faces increasing challenges. The restructuring comes on the heels of a downturn in 2024, positioning LVMH to navigate shifting industry dynamics and sustain long-term growth.

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Net revenues at sneaker maker Golden Goose rose 13% last year

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Reuters

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March 12, 2025

Italian luxury sneaker maker Golden Goose reported a 13% increase in net revenues last year to 655 million euros ($715 million), helped by 24 new store openings.

Golden Goose

Its adjusted core profit (EBITDA) rose 14% to 227 million euros in 2024.

Blue Pool, a Hong Kong-based investment firm backed by Alibaba co-founder Joe Tsai, bought a 12% stake in the Italian group in January, after the Permira-backed company abruptly pulled plans for a stock market listing last year.

 

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Puma to cut 500 jobs worldwide

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Reuters

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March 12, 2025

Puma will cut 500 jobs worldwide as part of its cost-reduction programme, its CFO said in a conference with journalists after the German sportswear group late on Tuesday gave disappointing forecasts for 2025 and the first quarter due to weak performances in the U.S. and China.

Reuters

Puma’s weak quarterly sales and annual profits announced in January and Tuesday’s grim outlook have fuelled concerns about its ability to compete with bigger rivals Adidas and Nike.

Puma is also looking to fend off newer, fast-growing brands such as On Running and Hoka as it strives to boost its brand and take a larger share of the $400 billion global sportswear market.

© Thomson Reuters 2025 All rights reserved.



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