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Nautica expands into women’s fragrance market with two new scents

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Nautica is expanding in the fragrance market with the launch of two new mood-boosting scents for women, inspired by the brand’s coastal heritage including Rose Island and Jasmine Coast. 

Nautica expands into women’s fragrance market with 2 new scents. – Nautica

Rose Island offers a floral amber scent, evoking the energy of the sea with mood-boosting ingredients. The fragrance features top notes of lemon sorbet accord, orange, and mandarin, a heart of rose, bamboo, and ginger gold apple, and a grounding base of dewy marine, sea moss, and cedarwood.

Meanwhile, Jasmine Coast, provides a floral fruity scent inspired by the tranquility of the sea. This fragrance features bright top notes of pear, pink pepper leaf, and mandarin, a soothing heart of coastal jasmine, ylang-ylang, and violet, and a cozy base of sea moss, ambergris, and cloud musk.

The collection launches with a campaign fronted by American actress and YouTuber, Lily Chee. 

“I am thrilled to partner with Nautica to represent this exciting time for the brand. I love the connection to the ocean and the coastal culture that the brand is rooted in. There are so many things I love about being by the ocean,” said Chee.

“I love feeling all salty, I love the way that my hair feels, my skin feels. You have to be fully present and in the moment and there’s something really beautiful about that. I can’t wait to embark on this journey with Nautica and inspire those who follow me to reconnect with their true selves.”

The new fragrance line is designed to reflect Nautica’s campaign creative concept, “It’s In Your Nature.”

The packaging draws inspiration from the calming waters of the ocean and the golden hour glow of the beach. The bottle’s cap represents the sun, while the bottle itself mimics the reflection of sunlight on the ocean during sunrise or sunset.

Coty is thrilled to expand Nautica’s fragrance offerings, engaging existing brand consumers and reaching a whole new audience. As a strong partner with Nautica, we believe Lily is the perfect choice to authentically represent the brand’s heritage and new vision for women’s fragrances,” added Coty chief brands officer, consumer beauty, Stefano Curti.

The Rose Island and Jasmine Coast fragrances will be available on Amazon starting this month, for $34.99.

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Jo Hunt moves from ASOS for business development role at Debenhams

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The latest news from Boohoo Group’s Debenhams business is that Jo Hunt, formerly head of partner brands at ASOS, has arrived as head of business development.

Debenhams

It’s not been officially announced but Hunt shared the news on her LinkedIn profile page, which also says that she “played a significant role in building the ASOS.com third party branded business across Men’s & Women’s”.

She’s been in her new role since February and it’s clearly going o be a big change for the exec as she’s been with ASOS for almost 19 years. She started at the e-tail giant as buyer for women’s brands in summer 2006 and became head of partner brand in September 2013, holding that title until last December. She also became head of asosmarketplace.com in summer 2017, holding that post concurrently with her other duties until November last year.  

Before joining ASOS, she was an assistant buyers at House of Fraser, a job she did for almost six years.

Debenhams is a business Boohoo Group acquired for £55 million in 2021 after it ran into trouble due to the pandemic and filed for administration.

The new owner made it online-only and it has actually turned out to be one of the more successful parts of the Boohoo operation in recent years. Dan Finley, the CEO who turned it around was also promoted to CEO of the entire group following his Debenhams success.

Debenhams has been planning international expansion and late last year another sign of its new-found confidence came as it named insider Patrick Duggan as its new creative director. He’d been the senior head of creative at the online marketplace for almost two years.

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Whistles and Hush join ‘Brands at M&S’ platform, Nobody’s Child to expand concession format

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M&S continues to grow its ‘Brands at M&S’ fashion and lifestyle portfolio adding Hush and Whistles to its online platform this season. Meanwhile, its part-owned Nobody’s Child brand will also be doubling its in-store footprint to 56 stores.

First, Hush and Whistles will become the first dedicated womenswear brands to launch on the platform this year, continuing its growth to over 100 third-party brands. Hush will join the website from 12 March, followed by the arrival of Whistles in April.

The pair will introduce more than 300 new season womenswear products to M&S.com, including day dresses, trend-forward denim, boho-style blouses, co-ords, outerwear, and a selection of bags, heels and sandals.

The range will also include an exclusive 12-piece collection from Hush, “which offers effortless summer separates and Hush’s best-selling barrel leg jean in leopard print” exclusive to M&S’s website.

As the retailer claims to continue “to drive style perceptions” (+6ppts) while “holding its highest market share in womenswear for years” (10.4%), M&S said womenswear is a top performing category within Brands at M&S, making up 49% of sales in the last 12 months, with sales up 18% vs last year.

The retailer also claims to have welcomed over one million new customers to the platform in the last year.

“Hush and Whistles will bolster the existing offer of stylish womenswear brands and sit alongside Chinti & Parker, Baukjen and Nobody’s Child, which was the first third-partner brand to launch at M&S in 2020, bringing the total number to 26”, M&S said.

Additionally, M&S will be welcoming back Nobody’s Child pop-up shops to stores for the SS25 season. Having seen 100,000 customers shopping the brand in store last year, for 2025, the retailer is expanding its store footprint to a further 28 new locations including Kew, Merry Hill and Braehead. That will bring the total number of M&S stores the brand is available in to 56.

The pop-ups will offer a capsule collection of 40 pieces from Nobody’s Child’s SS25 collection, including a mix of signature dresses, tops, blouses and trousers.

Nishi Mahajan, director of Third-Party Brands, Clothing & Home at M&S, said: “Four years ago we introduced a small selection of third-party womenswear brands to M&S and today, it continues to be our best-performing category.

“We’re continuing to listen and learn from our customers; we know that in womenswear, they want highly credible, fashion-led brands which complement and enhance our core offer at M&S. We’re confident the arrival of Hush and Whistles as well as the return of our Nobody’s Child pop-up shops, will ensure we are the destination for womenswear this season as we continue to drive style perceptions and grow market share.” 

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Billionaires at Trump’s swearing-in have since lost $210 billion

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Bloomberg

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March 10, 2025

As Donald Trump took the oath of office on Jan. 20, he was flanked by some of the world’s wealthiest people. The billionaires present that day — including Elon Musk, Jeff Bezos and Mark Zuckerberg — had never been richer, flush with big gains from frothy stock markets.

Louis Vuitton – Spring-Summer2025 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Seven weeks later, it’s a different story. The start of Trump’s second term has delivered a stunning reversal for many of those billionaires sitting behind Trump in the Capitol Rotunda, with five having lost a combined $210 billion in wealth, according to the Bloomberg Billionaires Index.

The period between Trump’s election and his inauguration was a boon for the world’s wealthiest, with the S&P 500 Index hitting several all-time highs. Investors piled into equity and crypto markets, expecting that Trump’s policies would be advantageous to business.

Musk’s Tesla Inc. gained 98% in the weeks after the election, hitting a record high. Arnault’s LVMH added 7% in the week before Inauguration Day, making the French magnate $12 billion richer.

Even Zuckerberg’s Meta Platforms Inc., which banned Trump from the social-media platform in 2021, gained 9% before the beginning of the new term and an additional 20% in his first four weeks in office.

But any expectations that the start of Trump’s new term would continue to fuel market returns have been upended. The S&P 500 has lost almost 7% since he took office, as mass layoffs of government employees and the president’s back-and-forth on tariffs have roiled equities, with the benchmark index tumbling more than 3% on Monday.  

The companies behind the inauguration attendees’ fortunes have been some of the biggest losers, falling by a combined $1.43 trillion in market value since Jan. 17, the last trading day before the inauguration. Here’s a look at some of those fortunes as of 2 p.m. Monday:

Elon Musk (down 5 billion)

The 53-year-old Tesla chief executive officer’s net worth peaked at $486 billion on Dec. 17, the largest fortune ever recorded on the Bloomberg Billionaires Index. Most of his gains came from Tesla, whose stock nearly doubled after the election. Since then, the electric carmaker has given up all of those gains, knocking Musk’s net worth down by $157 billion. Consumers in Europe have soured on Musk’s support for far-right politicians, with Tesla sales in Germany falling by more than 70% in the first two months of the year. Chinese shipments also fell by 49% last month to levels not seen since July 2022.

Jeff Bezos (down billion)

Bezos, 61, who clashed with Trump over the postal service and his ownership of the Washington Post during the president’s first term, congratulated Trump the day after the election on Musk’s X social-media platform. Amazon donated $1 million to Trump’s inauguration fund in December, and Bezos dined with the president last month, the same day that Bezos announced that his newspaper will prioritize personal liberties and free markets in its opinion section. Amazon shares have fallen 15% since Jan. 17.

Sergey Brin (down billion)

Brin, 51, who co-founded the company then known as Google with Larry Page and still retains a 6% stake, joined a protest against the Trump administration’s immigration policy at the San Francisco airport in 2017. After Trump was re-elected in November, Brin dined with him at Mar-a-Lago the following month. Alphabet Inc.’s shares tumbled more than 7% in early February after it missed quarterly revenue estimates. Representatives from Alphabet, which is currently facing pressure from the Justice Department to break up its search engine company, last week met with the government and asked it to take a less aggressive stance.

Mark Zuckerberg (down billion)

Meta was the standout winner among the Magnificent Seven tech stocks at the beginning of this year. Even as the group of companies that has powered much of the S&P 500’s gains over the past few years were flatlining, Meta rose 19% from mid-January to mid-February. Since then, though, the stock has lost all those gains. The Magnificent Seven index is down 21% since its mid-December high.

Bernard Arnault (down billion)

Arnault, 76, whose family owns the luxury conglomerate behind brands including Louis Vuitton and Bulgari, has been a friend of Trump’s for decades, speaking with the then-candidate the day after the Pennsylvania assassination attempt in July. After declining through most of 2024, LVMH jumped more than 20% from the election through late January. It’s since given up most of those gains. Morningstar analysts said last month that a 10% to 20% tariff on European luxury goods could depress sales, which have already been struggling.



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