Nautica is expanding in the fragrance market with the launch of two new mood-boosting scents for women, inspired by the brand’s coastal heritage including Rose Island and Jasmine Coast.
Nautica expands into women’s fragrance market with 2 new scents. – Nautica
Rose Island offers a floral amber scent, evoking the energy of the sea with mood-boosting ingredients. The fragrance features top notes of lemon sorbet accord, orange, and mandarin, a heart of rose, bamboo, and ginger gold apple, and a grounding base of dewy marine, sea moss, and cedarwood.
Meanwhile, Jasmine Coast, provides a floral fruity scent inspired by the tranquility of the sea. This fragrance features bright top notes of pear, pink pepper leaf, and mandarin, a soothing heart of coastal jasmine, ylang-ylang, and violet, and a cozy base of sea moss, ambergris, and cloud musk.
The collection launches with a campaign fronted by American actress and YouTuber, Lily Chee.
“I am thrilled to partner with Nautica to represent this exciting time for the brand. I love the connection to the ocean and the coastal culture that the brand is rooted in. There are so many things I love about being by the ocean,” said Chee.
“I love feeling all salty, I love the way that my hair feels, my skin feels. You have to be fully present and in the moment and there’s something really beautiful about that. I can’t wait to embark on this journey with Nautica and inspire those who follow me to reconnect with their true selves.”
The new fragrance line is designed to reflect Nautica’s campaign creative concept, “It’s In Your Nature.”
The packaging draws inspiration from the calming waters of the ocean and the golden hour glow of the beach. The bottle’s cap represents the sun, while the bottle itself mimics the reflection of sunlight on the ocean during sunrise or sunset.
“Coty is thrilled to expand Nautica’s fragrance offerings, engaging existing brand consumers and reaching a whole new audience. As a strong partner with Nautica, we believe Lily is the perfect choice to authentically represent the brand’s heritage and new vision for women’s fragrances,” added Coty chief brands officer, consumer beauty, Stefano Curti.
The Rose Island and Jasmine Coast fragrances will be available on Amazon starting this month, for $34.99.
