The SEC and Big Ten, the most influential conferences in college sports, announced they do not support the current version of a bipartisan bill aimed at reshaping the fast-changing world of name, image, and likeness compensation. Their joint statement arrived less than a day before the Senate Commerce Committee was scheduled to review the legislation.
Cruz and Cantwell Lead Congressional Push
Sen. Ted Cruz of Texas and Sen. Maria Cantwell of Washington drafted the bill in an effort to create a national standard for NIL activity. Cruz told The Associated Press the proposal is designed to override conflicting state laws and establish a unified system for college sports.
The bill has earned support from the Big 12 and the ACC, but the SEC and Big Ten hold the most leverage because of their financial strength and their influence over the future of the College Football Playoff.
One of the bill’s most debated provisions would allow conferences to pool media rights. Supporters argue the move could generate significant revenue, but the SEC and Big Ten have long disputed that claim. Their statement did not directly address the issue, but their lack of support signals continued disagreement over how revenue should be structured.
A spokesperson for the Commerce Committee acknowledged the conferences’ position as the hearing approached.
