Japanese activewear brand Asics has unveiled its new global brand campaign ‘Move Your Body, Move Your Mind’ that tunes into the motivation that tends to kickstart New Year fitness ambitions.
Asics
Accompanied by a reimagined version of The Beach Boys’ timeless hit ‘Good Vibrations’ the campaign reinforces Asics’ “75-year commitment to the transformative power of movement for physical and mental wellbeing”.
The campaign launches with running and tennis-focused films highlighting how a run or match can positively lift our mood and transform the world around us.
The campaign launches across digital, social, broadcast, and retail channels in key markets worldwide and will be supported by community activations “that encourage people to experience the uplifting power of movement firsthand”.
And if we needed any further motivation, Asics’ commitment to movement for body and mind is backed by extensive research, including studies showing that even 15 minutes of exercise may lift our mental state.
Gary Raucher, Global head of Marketing at the brand, said: “For over 75 years, Asics has been committed to helping more people move so they can feel better. It’s the reason we were founded and why we’re called Asics – an acronym for Anima Sana In Corpore Sano, or Sound Mind in a Sound Body. This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind.”
Fashion and homewares digital retail platform N Brown Group has its first chief operating officer. Natalie Rogers has been promoted to the newly created role “strengthening N Brown’s leadership team as the group enters the next phase of growth driven by operational efficiency and disciplined execution”.
N Brown COO Natalie Rogers
The retailer said the creation of the COO role “brings greater focus and accountability to operational execution across people, technology and supply chain, strengthening end‑to‑end delivery and enabling clearer alignment between strategy and performance”.
The role will also support “faster decision‑making, improved operational efficiency and consistent execution as the Group continues to evolve its digital and financial services capabilities”, it added.
Rogers joined N Brown in 2024 as chief people and sustainability officer, having led a number of “critical initiatives supporting the group’s business transformation”, including the design and implementation of a new operating model and a multi-year cultural programme.
She was also instrumental in delivering the first “double materiality assessment, ensuring customer expectations and stakeholder insights directly informed sustainability priorities across the group”, it added.
As COO, “Natalie will use her experience of embedding cultural shifts and leading complex change to continue driving forward N Brown’s ongoing business transformation”.
Steve Johnson, executive chair and CEO, added: “Providing the best possible experience for our customers starts with having an efficient, well-aligned and effective business. The creation of the role reflects our focus on end-to-end execution of our transformation strategy.
“Natalie has a proven track record of delivering large scale organisational change both within N Brown and across other organisations, making her ideally placed to drive forward operational efficiency.”
It’s tough out there and will probably get tougher. Europe’s retail and consumer goods sector emerged as the most “distressed” in Q4 2025, rising to its highest level since the global financial crisis, according to a new report.
Public domain
And the outlook is “materially fragile moving into 2026”, according to the aptly-named Weil European Distress Index (WEDI).
The quarter saw acute pressure on both liquidity and profitability, citing “weak demand, persistent cost inflation and tighter consumer spending continued to squeeze margins”.
Looking ahead, distress in the sector is expected to deepen further in 2026, citing “rising input costs – including increases in the UK minimum wage – begin to feed through more fully”.
Ongoing uncertainty in global supply chains, as trade settlements remain in flux, adds further downside risk, it added.
In all commerce, “liquidity and profitability pressures remain acute and distress is becoming increasingly uneven across sectors and countries”, the report continued. “As a result, corporate distress is expected to rise through 2026, reflecting weaker investment conditions, elevated borrowing costs and continued uncertainty around trade policy and geopolitical risk. This is likely to drive a widening divergence, with pressure intensifying in more exposed sectors and countries while others remain comparatively resilient.”
And while the UK was ranked third behind Germany and France in terms of distress levels in the final quarter of 2025, it has still seen “elevated pressure across liquidity, profitability and risk metrics, amid subdued business confidence and cautious investment”.
Adding to the bleak outlook, Neil Devaney, partner and co-head of Weil’s London Restructuring practice, said:“Distress remains persistent and increasingly uneven, driven by pressure on liquidity and investment. That divergence is most pronounced in Retail and Consumer Goods, which is set to be the most challenged sector in 2026.
“The sector is becoming more polarised, with smaller and mid-sized retailers under the greatest strain, while businesses with stronger balance sheets and established omnichannel models prove more resilient. In the UK, recent Budget measures – including higher National Insurance and Minimum Wage costs – are set to add further pressure into 2026. With growth expected to offer little relief over the coming years, these pressures are unlikely to ease quickly.”
On January 13, British customer engagement and cart reactivation specialist SaleCycle bought Beyable, a French company whose solutions for customer experience personalisation and site visit conversion will merge into a unique platform following the acquisition.
Salecycle
The platform, covering all stages of the conversion funnel, is designed to address the challenges faced by brands in transforming site visits into purchases. An element that has become especially strategic given rising customer acquisition costs for e-tailers, now more than ever keen on monetising site traffic.
“By combining identity resolution tools… and onsite personalisation, we are creating a platform that will smartly help brand engage with and convert each visitor,” said Fabien Sanchez, CEO of SaleCycle.
In practice, SaleCycle’s identification and multi-channel re-engagement solutions (via email, SMS, WhatsApp etc) will be boosted by the behavioural scoring and personalisation technologies developed by Beyable since 2014. The two companies’ complementary solutions target becoming a relevant alternative to those offered by US tech giants.
The acquisition will also help Beyable, which includes names like APC, Sisley and Saint-Gobain among its clients, to expand internationally. “Joining forces with SaleCycle enables us to extend our vision into a global dimension,” said Julien Dugaret, CEO of Beyable. Dugaret founded the company with Florian Papillon, Saidi Mohamed and Julien Delhomme.
The value of the transaction has not been disclosed. The newly created group has a portfolio of some 300 brands in the retail, travel and luxury sectors, among them Balenciaga, Breitling, Lacoste, Adolfo Dominguez and L’Occitane.