Estée Lauder has named British actress Daisy Edgar-Jones as its latest global brand ambassador, to represent Estée Lauder skin care, makeup, and fragrance, with her first campaign for the business set to debut on February 2.

 
“As an actress, I love how makeup can tell a story of who we are,” said Edgar-Jones in a press release on January 8. “I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family- and it truly feels like a family.”
 
Edgar-Jones will star in print, digital, and in-store campaigns for Estée Lauder. Known for her roles spanning film, television, and theatre, the actress joins global talents including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, Paulina Porizkova, and Yang Mi as an ambassador for the brand.

“Daisy is very much the breakout star of her generation,” said Justin Boxford, Estée Lauder’s global brand president. “Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We’re thrilled to welcome Daisy as our newest Estée Lauder global brand ambassador.”
 
Edgar-Jones garnered acclaim for her 2020 performance in the Emmy Award-nominated television series Normal People and has starred in films including Where the Crawdads Sing, Twisters, and On Swift Horses. The actress’ upcoming releases include Sense and Sensibility, A Place in Hell, and Here Comes the Flood, which she is currently filming.