Simone Porte Jacquemus will stage his next show inside the Picasso Museum in Paris, the latest historic locale chosen by the burgeoning French designer for a catwalk display.

 
Jacquemus’ next show will be staged on January 25, tagging on to the last day of the official six-day Paris menswear season, and falling on the night before the opening of the four-day Paris Couture Week. The decision marks the return of Jacquemus to the Picasso Museum, the location for his spring 2018 “La Bomba” collection.
 
The choice of Picasso Museum is the latest step in a long-running policy of Jacquemus of building long-term relationships with cultural institutions. Previous Jacquemus shows and events have been held at the Château de Versailles, Fondation Maeght, and Casa Malaparte in Capri.

Situated in the heart of the Marais district, the Picasso Museum is one of the capital’s most charming mansions. A very finely finished and aged late  17th century ‘hotel particuler’ built by a salt-tax farmer, the building was originally known as the Hôtel Salé, from the French for salty. Designed in a blend of classicism and baroque, a reflection of the style introduced by Cardinal Mazarin into France, the building boasts a particularly beautiful staircase.  
 
In various eras the mansion has been the Embassy of the Republic of Venice and then a boarding school where Balzac studied. Before becoming the Picasso Museum in the late 70s, and the home of some 5,000 works of art by the most influential artist of the 20th century.
 
Throughout his career, Jacquemus has sought atypical sites for his shows, ranging from a lavender field in Provence to a ginormous field of wheat in Normandy.
 
Last January 2025, opting for strict intimacy, Simone Porte invited a mere 40 people to the austere private Paris apartment of architect Auguste Perret. Before switching to the Palace of Versailles, and its Orangerie, six month later.