J.Crew unveiled on Monday the first collection from its three-year partnership as the official lifestyle apparel partner for U.S. Ski & Snowboard.
J.Crew unveils first U.S. Ski & Snowboard collection with athlete-led campaign. – J.Crew
Launching January 8, the 26-piece range includes knitwear, loungewear, and essential cold-weather accessories for women, men, and kids, accented with exclusive vintage-inspired patches. The partnership also introduces a ski capsule developed with Kappa, U.S. Ski & Snowboard’s official on-mountain partner, featuring technical jackets for women and men.
“Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,” said Olympia Gayot, creative director of women’s and children’s design.
“Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We’re excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport,” added Brendon Babenzien, creative director of men’s.
The collection launches with a new campaign, dubbed ‘Alpine People’, featuring U.S. Ski & Snowboard athletes including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; and Stifel U.S. Freeski Team member and X Games medalist Rell Harwood, among others.
The campaign is also expected to come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
