Sandro announces two new openings in Latin America, with the launch of a boutique in Los Cabos, Mexico, and its first store in Santiago, Chile. These openings form part of the Paris-based brand’s international growth strategy, strengthening its presence in high-potential markets through partnerships with local players.

Founded in 1984 in Paris by Evelyne Chetrite, Sandro has established itself as a premium ready-to-wear brand with a contemporary positioning. The brand is now owned by the SMCP Group, alongside Maje, Claudie Pierlot, and Fursac. SMCP is majority controlled by the Chinese group Shandong Ruyi and has an international presence structured around a network of directly operated stores and franchise partners.

The first opening is in Mexico, with a new boutique at Ánima Village in Los Cabos. This new commercial and cultural district is developing into one of the country’s leading luxury hubs, bringing together more than 80 international brands, dining destinations and galleries, with architecture that blends into the natural landscape. Opened in early December, the Sandro boutique spans 159 square metres and offers the full womenswear and menswear collections. The interior follows the brand concept, defined by contemporary lines, high-quality materials, and a pared-back ambience. Developed in partnership with Retail Fashion Group, this opening brings the number of Sandro points of sale in Mexico to 21.

The second opening marks Sandro’s entry into the Chilean market. The brand is unveiling its first boutique in Santiago, within the Parque Arauco shopping centre, in its dedicated luxury district, considered one of the most prestigious in the Chilean capital. Covering 142 square metres, the boutique also offers the womenswear and menswear collections and reflects the house’s elegant, modern world. This opening, delivered in partnership with Leuru Group, represents a key milestone in Sandro’s regional development.

With these two new locations, Sandro continues its expansion in Latin America, strengthening its proximity to local and international clientele. This momentum follows the opening, in October 2025, of the brand’s first boutique in Argentina, in Buenos Aires. Globally, Sandro relies on a network of more than 750 points of sale across the key markets of Europe, North America, Asia, and the Middle East, and plans further openings in Latin America, notably in Paraguay and Uruguay. In France, the brand has 143 points of sale, including 64 corners.

This development strategy aligns with the SMCP Group’s overall performance, which in 2024 recorded revenue of €1.21 billion, around half of which was generated by Sandro.