At Chopard, Caroline Scheufele has opened the first Caroline’s Couture pop-up boutique in Geneva. The opening marks a new chapter for Chopard’s couture line. Located in the heart of the city, on Rue Robert Céard II, the boutique showcases a selection of Caroline’s Couture creations alongside Chopard Haute Joaillerie pieces. This initiative brings 2025 to a close, shining a spotlight on the maison’s savoir-faire.
Caroline’s Couture pop-up on Rue Robert Céard II – DR
Founded in 1860, Chopard is a Swiss house renowned worldwide for its luxury jewellery and timepieces. The house has three boutiques in France and is available through around 30 retailers. Caroline Scheufele, the house’s co-president and artistic director, is behind many of its collections and oversees all artistic creation.
Caroline’s Couture is Chopard’s couture line, created in 2023 by Caroline Scheufele. The pieces are made to measure and are available by appointment only, or at private, invitation-only presentations around the world. No online sales are offered. The line follows the codes of haute couture. Each creation is crafted by specialised artisans: embroidery is carried out in India, guipure lace is made in Switzerland, and fabrics are produced in Italy.
The year 2025 was punctuated by several presentations for Caroline’s Couture. It began with the Insofu capsule collection, presented at the Hôtel Chopard Place Vendôme in Paris. Five silhouettes were then unveiled, inspired by the Insofu emerald, along with 18 Haute Joaillerie pieces.
The collection was then presented at the Cannes Film Festival, on the Chopard rooftop at the Hôtel Martinez. The silhouettes were inspired by the cosmos and the stars. In September, at New York Fashion Week, new creations inspired by the Ice Cube collection were unveiled. For the occasion, Swiss artisans from St. Gallen developed a bespoke guipure technique.
This 90-square-metre pop-up space offers an opportunity to discover Caroline’s Couture creations in a setting dedicated to Chopard’s savoir-faire.
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