Another opening for Zimmermann. Following a successful show in Paris, the Australian womenswear label is opening a boutique in Brussels. The store, located at 7 Boulevard de Waterloo, is set over two levels. The ground floor showcases the ready-to-wear collections, while the first floor is reserved for private appointments, complete with a lounge and fitting rooms.
The boutique was designed by team members from the interior design firm Studio McQualter – Zimmermann
“We have made the most of the boutique’s natural light and maintained a fresh, welcoming design. I love the character that some of the building’s original details bring to the space; it adds to the story and creates a truly immersive experience for our customers,” said Nicky Zimmermann, the brand’s creative director and co-founder.
Acquired by the Advent International group in August 2023, the brand opened a second boutique in Paris the same year, and an outpost in Monaco in 2024. In total, Zimmermann has 91 points of sale worldwide, through its own boutiques and a presence in department stores.
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