Off-price retailer BFL Group and Iconix International have inked a multi-brand direct-to-retail (DTR) agreement. 

The new partnership spans the Gulf Cooperation Council (GCC) countries, as well as Lebanon and Malta, and brings a portfolio of iconic American brands into the region for the first time under BFL Group’s retail umbrella.

The agreement covers several names, including Rocawear, Ocean Pacific, London Fog, Material Girl, Mudd, Joe Boxer, and Danskin, offering a wide assortment across apparel, footwear, bags, luggage, fashion accessories, health and beauty products, and more.

“We are thrilled to partner with Iconix International and bring these incredible brands to the GCC,” said Toufic Kreidieh, joint founder of BFL Group. 

“This partnership not only expands our product offering but also aligns with our mission to provide regional customers with world-class, diverse fashion choices. We look forward to seeing these iconic brands thrive in the GCC market and meet the demand for high-quality, stylish products.”

The launch reflects BFL Group’s ongoing growth, following its recently announced strategic agreement with global off-price retail giant The TJX Companies, Inc. Through this new collaboration with Iconix, BFL Group will leverage the potential of these brands to meet the growing appetite for premium international fashion and lifestyle products in the GCC and beyond.

“We are excited about this partnership with BFL Group and the tremendous growth potential in the GCC region,” added Daisy Laramy-Binks, MD EMEA at Iconix International. “These brands resonate deeply with consumers worldwide, and we are confident that they will be a huge success in the Middle East, offering a mix of heritage, innovation, and fashion-forward design.”

Etro has announced plans for its Southeast Asian real estate debut with “Etro Residences Phuket”, a new development that marries luxury design with an integrated brand experience by the Italian luxury fashion house.

Designed in partnership with Amal Development and The One Atelier, the Etro Residences Phuket is comprised of luxury dwellings ranging from three-bedroom apartments to duplexes – crafted to reflect Etro’s heritage, craftsmanship, and aesthetic.

Inside, the interiors showcase the brand’s bold patterns, rich textures, and color palette, designed to flow with the Thail cities natural beauty. Each dwelling features special pieces from the Etro Home Interiors collection, made in collaboration with Oniro Group, the brand’s distributor since 2017.

Residents will also have access to tailored services and amenities, including private wellness retreats, spa experiences and holistic wellbeing programmes as well as fitness facilities and a personalised concierge service.

Lastly, the residence will host immersive brand activations will provide residents access inside Etro’s
“exclusive network of art, culture, and fashion,” according to a press release.

“Etro Residences Phuket represents a window into the future of luxury living. Branded real estate is about more than aesthetics; it is about creating a seamless blend of hospitality, wellness, and exclusivity that reflects the lifestyles of the world’s most discerning buyers,” said Michele Galli, CEO of The One Atelier.

“At The One Atelier, we specialise in crafting spaces that go beyond the expected to offer something deeply personal, immersive, and transformative. With Etro Residences Phuket, we have designed an environment where every detail, from the architectural vision to the smallest interior elements, align with the brand’s DNA to deliver a project unlike any other.”

The Etro Residences Phuket will be completed in 2027. The project follows the recent opening of Etro Residences Istanbul, an Etro-branded residence in Turkey.

“Following the success of Etro Residences Istanbul, Etro Residences Phuket represents the brand’s continued growth into the luxury real estate, further reinforcing its identity as a lifestyle brand,” said Etro CEO, Fabrizio Cardinali.

“This ambitious project is poised to set a new standard in Southeast Asia’s rapidly expanding luxury property market, while further enhancing the brand’s remarkable heritage and reinforcing its commitment to innovation and timeless design.”