Expanding women’s fashion retailer Wyse London is set to open a pop-up store in Edinburgh, Scotland, on Saturday (13 December).
Wyse London
The 550 sq ft space on Frederick Street isn’t just for Christmas as it’s opening until next May, housing the brand’s latest styles from its Autumn/Winter collection, including bestsellers the Liana Chunky Funnel Neck Jumper, Philippa Pea Coat and festive dresses and tops.
The pop-up marks the latest in a series of new store openings, “following the successful introduction to the North of England” in York in September. That became its fourth permanent UK store, joining the brand’s two in London – Chelsea and Marylebone – as well as Southwold, Suffolk.
More stores, both pop-up and permanent, are planned over 2026 both nationally and internationally, the retailer said.
Founder Marielle Wyse added: “Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop-up feels like the natural next step.
“The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome. With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers.”
