Italian label Vivetta is investing in the future, and has revealed two major new steps in its strategic evolution: it is entering menswear, and is about to open new headquarters in Milan’s central luxury shopping district.
Vivetta
In June 2025, Vivetta’s new owner, the Modamet holding company, announced that Vivetta Ponti, who founded the label in 2009 and was the creative brains behind her eponymous label, was leaving the post of creative director. She was replaced by an in-house design team, which debuted with the 2026 Resort collection. Vivetta has now revealed it is opening new headquarters in via Senato, in the very heart of Milan.
A sizeable space acquired by Modamet, soon to be home to Vivetta’s commercial offices and showroom, and where the label’s latest collection will be presented to a select group of Italian and international buyers.
In parallel, Vivetta has announced it is making a first foray in men’s fashion, presenting its inaugural collection for the pre-fall 2026-27 season. Vivetta menswear’s official runway launch is scheduled for next February, with a co-ed show at Milan Fashion Week.
“Vivetta is looking to the future, and is actually investing at a time when many are pulling back. Acquiring a new space in Milan is an important step along the route we have taken to ensure [Vivetta] is able to expand and grow as it deserves,” said Nicoletta Raponi, CEO of Vivetta, in a press release. “While we await the appointment of the person who will take creative charge of the label, we are laying the foundations for ensuring our vision’s success,” she added.
Nicoletta Raponi, CEO of Vivetta
In 2022, Modamet acquired a stake and became involved in the running of Vivetta, buying a 58% share in the company that owns the label. Modamet, based in Arezzo, Tuscany, and owned by the Anselmi family, increased its stake in July 2025, taking full control of Vivetta. Modamet is a holding company that also controls Chimera Gold S.r.l., a long-established Arezzo company active in high-end jewellery and metal components for the fashion industry. As well as in fashion, Modamet has interests in real estate, sports and pharmaceuticals.
Barcelona-based label Desigual is expanding its line-up of international collaborations. The label has unveiled a new collection co-created with Masha Popova, a Ukrainian designer based in London, resulting in an offering that blends Mediterranean spirit with a distinctly London edge and will be available from February 17 across all the company’s physical retail outlets and online.
The new capsule created with Masha Popova will be available from 17 February in stores and online – Desigual
The collection has been conceived as a dialogue between Desigual’s archive and the bold, sensual, and rebellious aesthetic that defines Popova’s creative universe. The pieces reinterpret the brand’s bohemian essence through a contemporary lens, combining craftsmanship, a raw attitude and a confident, modern visual language; garments include hand-finished denim, fitted silhouettes, and avant-garde pieces.
This launch comes at a strategic moment for Desigual in the UK market. In 2025, the company posted double-digit digital growth in the UK, with a 16% increase in turnover, cementing it as one of the brand’s most promising European markets. At present, the brand operates in the country exclusively via its e-commerce platform, with no brick-and-mortar network.
Furthermore, through this new alliance, Desigual reaffirms its commitment to collaborating with international brands and designers as a driver of creative renewal and global reach. In this vein, the label has recently developed capsules with the French label Egonlab and Botter, founded by designers Lisi Herrebrugh and Rushemy Botter in Amsterdam.
Founded in 1984 by Thomas Meyer, Desigual is a Barcelona-based fashion company with more than 280 company-owned stores and a presence in 107 markets across ten sales channels. On the economic front, the company closed the 2024 financial year with turnover of €332 million, supported especially by its international expansion and the growth of its digital business.
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Alix Morabito, director of assortment and buying at Galeries Lafayette, is rounding out her team within a newly restructured buying division. To lead buying for the pivotal womenswear and leather goods segment, the Parisian department store has turned to a rival currently in the midst of a revamp: La Samaritaine.
Victoria Dartigues has been appointed Director of Womenswear and Leather Goods Buying at Galeries Lafayette – David Atlan/ Galeries Lafayette
Victoria Dartigues has taken up her new post after four years heading buying and merchandising at LVMH’s Right Bank department store in Paris. Since 2019, she has been with DFS, the luxury group’s duty-free subsidiary that spearheaded the Paris project, and played a key role in the relaunch of La Samaritaine.
For Victoria Dartigues, a graduate of HEC Montréal and IFM, this appointment at Galeries Lafayette is something of a homecoming: her first experience in Parisian department stores was as a buying assistant at Galeries Lafayette. She went on to join rival Printemps as a womenswear buyer in 2012.
After more than six years at the Printemps group, where she rose to head of merchandising overseeing the designer offer, she spent a stint at Kenzo before moving to DFS in 2019.
“A specialist in the multi-brand and department store sector, she has built strong relationships with brands over the years, curating assortments and leading negotiations,” Galeries Lafayette said in a press release. The group added that her appointment completes a buying leadership team comprising Alice Feillard for menswear and footwear, Pascale Leboutet-Reberat for beauty, and Violaine Moreau, who has been promoted to head up childrenswear, home and luggage.
“This new structure addresses the strategic challenge of asserting Galeries Lafayette’s commercial and creative vision through an increasingly exclusive offering,” the group said in its press release.
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Great Portland Estates (GPE) has appointed a new chief financial officer, with Jayne Cottam joining the London-centric commercial property firm’s board from 16 March.
Great Portland Estates
She succeeds Nick Sanderson who is stepping down as GPE’s chief financial & operating officer to take up the position of chief financial officer at British real estate services company Savills from 30 January.
Cottam “brings significant financial leadership and operational experience” stock market-listed GPE said on announcing her appointment to the London Stock Exchange Monday (19 January).
Most recently, she served as CFO of healthcare property company Assura from September 2017 to December 2025.
GPE chair William Eccleshare said: “Jayne brings a wealth of skills, knowledge and experience which will be invaluable to the board and management team as we progress our growth agenda.” And CEO Toby Courtauld added: “Jayne brings an excellent blend of financial, operational and leadership qualities with the right values for GPE’s culture.”
She joins at a time when analysts are noting that GPE continues to outperform the broader UK property sector, boosted not only by slowly increasing demand for London offices but also via its catchment area of prime prime West End retail sites that continue to be in high demand as the company continues to capture the ‘flight to quality trend’.
The company’s most recent investor commentary reiterated “stable-to-improving” leasing momentum across its core West End and City portfolio.